How To Build BOFU Content That Brings In Buyers
For years, SaaS marketers have approached content with a strict funnel mindset and chased traffic like it was the only
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For years, SaaS marketers have approached content with a strict funnel mindset and chased traffic like it was the only
For years, SaaS marketers have approached content with a strict funnel mindset and chased traffic like it was the only KPI that mattered. The logic was more traffic = more people entering your funnel = more sales once you pushed…
What makes a good landing page? A good landing page is clear, specific, and focused on one goal. It matches your visitor’s intent, explains how you help, shows proof, and guides them toward a single call-to-action—without distractions. When I ask people…
Why Brand Messaging Is the First Lever You Should Pull At Laurel Leaf we go on (and on) about the importance of building a strong messaging foundation for months now. But here’s the thing: Talking about strategy isn’t enough. You’ve…
Let's talk about something that often gets overlooked when it comes to positioning and messaging for your company. It's usually the last thing brands think about—but often the first thing your audience notices. It's what creates that "wait, they get…
Wendy’s is one of the most iconic brands on social media. They wrote the playbook on using humor, sarcasm, and cultural references to boost engagement online. Their voice is bold. It’s brash. It’s entertaining. It’s produced a steady stream of…
If you’re still wondering where positioning ends and brand messaging begins, or how to translate your strategy into content that actually connects — you’re not alone. In a world flooded with AI-generated content, standing out is more important than ever.…
Introduction Finding the right SaaS content marketing agency shouldn’t feel impossible — yet 67% of SaaS founders say it’s one of their toughest decisions. The problem isn’t lack of options.It’s knowing how to choose. Because in 2025, “content” means more…
The dark truth about most business websites? They don't work. Not because they look bad, but because they say the wrong things. Research from Nielsen Norman Group shows visitors leave websites in just 10-20 seconds. That's barely time to read…
Your website isn’t just a digital placeholder—it’s the face of your business and your most powerful marketing tool. But without the right messaging, your site might be missing the mark. That’s where our website copywriting service comes in. We help…
