Content that's built
on a GTM plan

I embed with your team to figure out what to say, where, and to whom, then help you get it out the door. You get the strategy and the execution in one place.

What I deliver

How I can help you

Get the narrative right

Agree on who you serve, what you stand for, and how sales and marketing talk about it, so every channel says the same thing.

  • Positioning strategy
  • Messaging houses
  • Tone of voice guidelines

Build demand with a plan, not a posting schedule

Decide which channels, topics, and formats will reach your ICP, then produce them consistently.

  • GTM and content plan tied to your funnel
  • LinkedIn thought leadership
  • Organic social and ads
  • Emails

Support the whole buyer journey, sales-led or product-led

Map assets to every stage, from the objections that stall deals to the onboarding moments that drive activation, so buyers and users keep moving.

  • Nurture and lifecycle sequences
  • Newsletter content
  • Sales enablement collateral
  • Onboarding and activation content

My process

How I embed with your team

1

Audit

I review your positioning, content, funnel, and what sales is hearing on calls.

2

Plan

We agree on priorities, channels, and the few things worth doing first.

3

Execute

We ship the work together, whether I'm creating it or directing others.

4

Review

We check results against your pipeline and signup goals and adjust.

Why work with me

What makes me different

10+ years experience across B2B and B2C

My decade in marketing has helped me apply lessons from both B2C and B2B to help brands stand out.

Execution + strategy

I can sit alongside your team and advise on the decisions that shape your GTM, then help get it done, whether I'm creating the work or directing it. You don't need one person to plan and another to execute.

Proven experience in driving performance

In addition to lifting campaign metrics, my work has helped my clients reach major business goals and milestones.

3.3x

ACV lift for brand design agency

2x

Demo rate increase for industrial AI

70%

Conversion lift for B2B marketplace referral campaign

Ready to turn your GTM plan into pipeline?

Book a call and we'll talk about where your GTM is stuck and how I can help you fix it.

Book a call