Is your story
costing you customers?

I can help you get clear on your positioning & messaging, so you can align your GTM teams and reach customers with a consistent narrative.

The Problem

You don't know what your story needs to be

Maybe you're going through a transition. Maybe your teams aren't aligned. Or maybe you're getting stuck somewhere. All that leads to:

Confused prospects

If your GTM teams aren't aligned on your message, prospects get more confused

Slow sales cycles

When your messaging is inconsistent, sales cycles and pipeline drag on.

Losing to competitors

Rivals that tell a better story win deals that should've been yours

Marketing and sales assets go to waste

You've spent budget on marketing and sales collateral that go nowhere

The Solution

Strategic message mapping

Here's the exact process I follow to turn uncertainty into clarity.

1

Align on your story

I conduct workshops with your GTM leads and/or customers to understand where you play in the market and what makes you unique.

2

Create message map

From there, I document all of those insights into a messaging house. This gives you and your teams a shared North Star for how to talk about your company and product.

3

Bring your story to life

When we're done, I can help bring your message to life across various channels and formats. Across your website or homepage, socials, and more.

Results

What clear messaging delivers

3x

Vanilla Steel

Tripled qualified leads after repositioning from commodity to premium

40%

Iodine Software

Increased sales velocity by clarifying complex healthcare AI positioning

2x

GetYourGuide

Doubled B2B conversion by shifting focus to partner value

Pricing

Pick the sprint that fits

Three ways to get to a message your whole team can use. Prices in EUR, with approximate USD equivalents.

2-4 weeks

Minimum viable message

  • Guided positioning workshop to get clarity on your core value props
  • Mini message map for instant alignment across your GTM team and a sharp message
  • Fresh homepage copy designed to reflect your new positioning and qualify the right leads

Gives you

Clear, confident messaging you can launch in one week, so you stop second-guessing and start selling.

EUR 4,000

≈ USD 4,650

Let's talk

4-8 weeks

Message mapping

  • Internal positioning workshop to identify buyer pains and company value props
  • Up to 3 customer calls to uncover buyer language and insights
  • Full message map to align teams and fuel your GTM strategy and sales and marketing campaigns
  • Up to 5 pages of website copy aligned to your new positioning

Gives you

A complete messaging system that drives consistency, sharpens differentiation, and turns your website into a conversion driver.

EUR 8,500

≈ USD 9,850

Let's talk

8-10 weeks

ICP research + message mapping

  • 1:1 interviews with up to 8 buyers (customers, competitors, and lost deals)
  • Deep-dive insights into buyer goals, value drivers, decision journey, objections, and competitive differentiation
  • ICP-informed message map with buyer personas and buyer journey mapping, plus 5 pages of website copy
  • Optional: quantitative research and sales enablement add-ons

Gives you

A buyer-validated growth playbook that tells you exactly what to say, who to say it to, and how to scale your message with precision.

Custom

Scoped to your ICPs and research needs

Get a custom quote

Ready to tell a better story?

Book a call and let's talk about how the positioning and messaging strategy can help you build a better foundation for everything else that follows.

Let's talk