about us
helping b2B companies reach their customers Since 2023
Most marketing agencies can make things look good or string a few sentences together.
But few know what your prospects need to hear in order to make decisions and choose your company.
We start by understanding your buyers first, uncovering your POV (that can’t be replicated), and then turn it into an always-on content & storytelling machine.
We use those stories to build trust with your audience, drive quality pipeline pipeline, and make prospects see you as the #1 choice, even during longer sales cycles.
Meet Our Founder
Turkish, Dutch, and American, our Founder, Defne Gencler, has spent her entire life figuring out what it means to connect with different audiences.
Forever the “new kid,” she turned to the pen which led to:
10 years digital marketing.
Experiences at Google, Viacom, Fortune Magazine.
And over 30K combined followers on social media.
And, of course, Laurel Leaf, where she’s served over 100 brands and founders find what makes them special and share it with the world.
One word drives us. And that's Committed.
Here’s what we’re commited to:
Committed to understanding our clients’ businesses first
When you're dealing with complex products or services with long sales cycles, there's a learning curve that needs to happen. Our team's gotten up to speed on a variety of industries including Energy & Utilities, IT, and other complex, jargon-heavy spaces.
Committed to bridging the gap between strategy & execution
Consultants set a strategy and leave. Others act on one and stop there. We do both: define the strategy, build the roadmap, and execute it with your goals front and center.
Committed to building with AI realities in mind
We know that with AI, we can do and achieve a lot more. That's why leverage the tools we can to get more life out of your content, without losing sight of the human-led insights that act as the lifeblood of your content.
Committed to create success for our clients in 2026 and beyond
We use your SME insights to build a content ecosystem that’s original, discoverable across search and answer engines, and designed for distribution where your audience hangs out. Because in the next era of marketing, trust and authority will matter more than clicks or traffic.
Committed to Progress
When you're trying to reach customers, it's easy to get stuck on perfection. But focusing too much on perfection can get in the way of progress. And no one's going to buy what you're selling if it's not even out there, right?
Committed to working through the hard conversations
Every agency says this, but we truly believe in building a partnership with our clients. Our hope is that you get as much out of our engagement as possible. If there's a challenge you're facing, we'll find a way to solve it.