about us

Think of us as a content marketing agency rooted in PMM fundamentals

Laurel Leaf helps SaaS and AI startups turn strategy into traction.

Most teams can publish. Few can communicate a clear message that drives visibility, trust, and growth across every channel.

We start by mapping your message: what you do, who you serve, and why you win. That clarity becomes the foundation for content that connects with your audience and compounds over time.

From there, we build and manage content programs that:

  • Drive visibility where it matters through content optimized for SEO/AEO.

  • Build trust and authority with consistent, point-of-view-driven thought leadership.

  • Deepen connection to your audience through content that drives conversations across web, social, email, and more.

Every piece is tied back to your GTM strategy with multi-channel distribution baked in. So you’re not just creating content, you’re building a story that scales.

get in touch

Meet Our Founder

Turkish, Dutch, and American, our Founder, Defne Gencler, has spent her entire life figuring out what it means to connect with different audiences.

Forever the “new kid,” she turned to the pen which led to:

10 years digital marketing.

Experiences at Google, Viacom, Fortune Magazine.

And over 30K combined followers on social media.

And, of course, Laurel Leaf, where she’s served over 100 brands and founders find what makes them special and share it with the world.

One word drives us. And that's Commitment

Here’s what that means to us:

Committed to understanding our clients’ businesses first


Startups come in all shapes and stages. That’s why we don’t run rigid, productized offers. We use standardized frameworks, then tailor around what startups actually need.

Committed to bridging the gap between strategy & execution

Consultants set a strategy and leave. Others act on one and stop there. We do both: define the strategy, build the roadmap, and execute it with your goals front and center.

Committed to building with B2B SaaS and AI realities in mind

We get the pressure lean GTM teams are under. We understand technical products. And we’re carefully building AI into

Committed to create success for our clients in 2025 and beyond

We use your SME insights to build a content ecosystem that’s original, discoverable across search and answer engines, and designed for distribution where your audience hangs out. Because in the next era of marketing, trust and authority will matter more than clicks or traffic.

Committed to Progress



When you're trying to reach customers, it's easy to get stuck on perfection. But focusing too much on perfection can get in the way of progress. And no one's going to buy what you're selling if it's not even out there, right?

Committed to working through the hard conversations

Every agency says this, but we truly believe in building a partnership with our clients. Our hope is that you get as much out of our engagement as possible. If there's a challenge you're facing, we'll find a way to solve it.