About Laurel Leaf

We help B2B companies
stop guessing

We're a B2B consultancy that combines the best of both worlds: deep strategic thinking with executional power.

THE STORY

What started as a freelance writing career turned into much more than that

Defne Gencler started off as a freelance copywriter who had a way with words. While she helped companies bring their story to life, she realized that many of them also needed help figuring out what that story needed to be in the first place.

And that's how Laurel Leaf was born. Today, Defne works with organizations not just as a copy and content partner, but as a thought partner that helps them connect with the right customers and make the right decisions.

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Defne Gencler

Our Philosophy

What we believe

Buyers know best

Your prospects tell you exactly what they need to hear—you just have to listen. We mine your sales calls for the insights that matter, then turn them into content that resonates because it's rooted in real conversations, not assumptions.

Expertise matters

Generic content gets lost. Your unique positioning, trade-offs, and POV are what separate you from every other founder solving the same problem. We make sure that expertise lives in every piece of content we create.

Content drives goals

Content that isn't tied to goals doesn't take you anywhere. Everything we create is designed to build trust, shorten sales cycles, and move prospects closer to a decision.

Who We Help

B2B SaaS & AI companies

We specialize in industries where the buying process is complex—multiple stakeholders, long sales cycles, and educated buyers who need to trust you before they decide.

Industrial · Manufacturing · Health-Tech · Med-Tech · Dev Tools · Energy & Utilities

We also work with

Agencies & Consultancies

Marketing agencies, management consultancies, and strategy firms who need expert content support.

Notable B2C Brands

Including Rituals and Joe & The Juice.

Ready to stop guessing?

Let's talk about how we can help you create content that's built on what your buyers actually need to hear.

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