Let's get your story straight
Hey I’m Defne. I help B2B tech startups with their GTM strategy, positioning, and messaging. From there, I put it to work across their website, campaigns, and content.
Let's get your story straight
Trusted by
Prospects don’t really get what you do until you explain it 50 times
Your site gets traffic, but the signups and demos aren’t following
You’re posting, launching, and running campaigns, but there’s no real plan tying it together
You’ve become the bottleneck on too many decisions
The gap
You need CMO-level thinking. And someone who can do the work.
With me, you get both.
What I do
I look at how you sell today, from positioning and website to pipeline and data, and find where growth actually stalls. It’s rarely where you think.
Who you’re for, what you’re really competing against, why you win, and how your buyers want to buy. Then messaging your whole team can use. Fair warning: I won’t let you skip this step.
Your website, sales materials, and follow-up all tell the same story and move the right people to the right action. Whether that's getting in touch with sales, creating an account, or whatever the next step is.
I turn the strategy into campaigns people remember: the big idea, the creative, and the copy, through launch. From product launches, campaigns, outreach, and founder-led content, all built from the same story.
Who I work with
Kind words
"From our first workshop, we felt we were in good hands. Within 6 weeks of launch, we managed to attract 400+ new users to our tool."
Sean King
Co-Founder, Dragonfly
"We generated 32 organic inbound leads within weeks, and hit a 7 figure run rate just months later."
Waqas Khokhar
Founder, ScalixAI
"Our messaging needs to speak to multiple stakeholders. Thanks to Defne, our message is landing with all of them."
Philippe Miller
Founder, Momentum Health
"Their discovery process helped us refine our messaging. We've seen a 2x increase in our demo bookings."
Antonio Varriale
Vanilla Steel
"My customers told me they didn't see my product reflected on our homepage. Thanks to Defne, I don't have that problem anymore."
Haroon Choudery
Founder, Autoblocks
The results
Industrial AI
2x
demo rate increase
Software discovery
400+
new users in 6 weeks
Medtech AI
3x
growth & headcount
Brand agency
3.3x
ACV lift
Paid ads agency
3
LinkedIn leads in 3 weeks
Events organization
320%
traffic jump
B2B marketplace
70%
conversion lift for referral campaign
Book, book, book
