Defne Gencler | Positioning, messaging strategy & copy

Sound familiar?

If you're like some of my clients, maybe this hits close to home

Prospects don’t really get what you do until you explain it 50 times

Your site gets traffic, but the signups and demos aren’t following

You’re posting on LinkedIn, but don't have the bandwidth to do it well

You'd like more results out of your content in general, from visibility to more leads

What I do

Here's how I help

Positioning and messaging

Who you’re for, what you’re really competing against, why you win, and how your buyers want to buy. Then messaging your whole team can use, carried through your website and sales materials.

See positioning and messaging

For founders or executive teams that want to stay visible, build awareness, and connect with their ICP. I interview you, write your posts, and handle scheduling and distribution, so your LinkedIn works without the cringe.

See LinkedIn content

Who I work with

I typically work with B2B tech companies, startups, and agencies. But also dabble in B2C brands.

B2B

Dragonfly

SaaS

nxzen

Energy/utilities

Momentum Health

Healthtech

Primary

Brand studio

B2C

Rituals

Wellness

Joe & The Juice

Food & beverage

Interrail

Travel

Le Pain Quotidien

Food & beverage

Kind words

Here's what some of them have to say

"From our first workshop, we felt we were in good hands. Within 6 weeks of launch, we managed to attract 400+ new users to our tool."

Sean King

Co-Founder, Dragonfly

"We generated 32 organic inbound leads within weeks, and hit a 7 figure run rate just months later."

Waqas Khokhar

Founder, ScalixAI

"Our messaging needs to speak to multiple stakeholders. Thanks to Defne, our message is landing with all of them."

Philippe Miller

Founder, Momentum Health

"Their discovery process helped us refine our messaging. We've seen a 2x increase in our demo bookings."

Antonio Varriale

Vanilla Steel

"Before, I was posting on LinkedIn sporadically. But once we launched, I started getting DMs from potential clients and partners within just a few weeks."