Let's get your story straight

Hey, my name is Defne Gencler. I'm a messaging strategist and copywriter with 10+ years of experience. I can help you with your positioning, messaging, and copy.

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Defne Gencler

Trusted by

Typeform Autoblocks 11x YDC Workflex Gigable
Sound familiar?

If you're like many of my clients, you might be dealing with the following:

Your prospects don't fully understand who you are or what you do

Sales and marketing aren't aligned on what the message needs to be

Your website or marketing collateral don't reflect where your brand's at anymore

The gap

Strategy and execution rarely come in one package.

With me, you get both.

What I do

Here's how I help

Get clear on your positioning & messaging strategy

I'll redefine your positioning and messaging strategy so we're clear on who you serve, what you do, and what makes you different before you scale.

Get prospects converting on your website

Your website's your most important calling card. I'll make sure your prospects land somewhere that's compelling enough to drive action.

Get (and stay) in front of the right people

I'll make sure you stay visible across LinkedIn, ads, landing pages, emails and more. Plus, I can bring in trusted partners where needed.

Who I work with

I typically work with B2B tech startups, but also help B2C companies

B2B
You.com
Dragonfly
SaaS
nxzen
nxzen
Energy/utilities
Momentum Health
Momentum Health
Healthtech
Primary
Brand studio
B2C
Rituals
Rituals
Wellness
Joe & The Juice
Joe & The Juice
Food & beverage
Interrail
Interrail
Travel
Le Pain Quotidien
Le Pain Quotidien
Food & beverage

Kind words

Here's what some of them have to say

"From our first workshop, we felt we were in good hands. Within 6 weeks of launch, we managed to attract 400+ new users to our tool."

Sean King

Sean King

Co-Founder, Dragonfly

"We generated 32 organic inbound leads within weeks, and hit a 7 figure run rate just months later."

Waqas Khokhar

Waqas Khokhar

Founder, ScalixAI

"Our messaging needs to speak to multiple stakeholders. Thanks to Defne, our message is landing with all of them."

Philippe Miller

Philippe Miller

Founder, Momentum Health

"Their discovery process helped us refine our messaging. We've seen a 2x increase in our demo bookings."

Antonio Varriale

Antonio Varriale

Vanilla Steel

"My customers told me they didn't see my product reflected on our homepage. Thanks to Defne, I don't have that problem anymore."

Haroon Choudery

Haroon Choudery

Founder, Autoblocks

Work samples

Some recent projects

The results

And as for the results?

Industrial AI

2x

demo rate increase

Software discovery

400+

new users in 6 weeks

Medtech AI

3x

growth & headcount

Brand agency

3.3x

ACV lift

Paid ads agency

3

LinkedIn leads in 3 weeks

Events organization

320%

traffic jump

B2B marketplace

70%

conversion lift for referral campaign

Get in touch if you're ready to work with someone who:

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