Lower your CaC and close more deals with positioning-first content
Laurel Leaf is a B2B content agency that helps B2B SaaS and AI startups clarify their positioning and turn it into content that lowers CaC and closes deals.
Laurel Leaf is a B2B content agency that helps B2B SaaS and AI startups clarify their positioning and turn it into content that lowers CaC and closes deals.
"From our first workshop, we felt we were in good hands. Within 6 weeks of launch, we managed to attract 400+ new users to our tool."
Sean King
Co-Founder, Dragonfly
"We generated 32 organic inbound leads within weeks, and hit a 7 figure run rate just months later."
Waqas Khokhar
Founder, ScalixAI
"Our messaging needs to speak to multiple stakeholders. Thanks to Laurel Leaf, our message is landing with all of them."
Philippe Miller
Founder, Momentum Health
"Their discovery process helped us refine our messaging. We've seen a 2x increase in our demo bookings."
Antonio Varriale
Vanilla Steel
"My customers told me they didn't see my product reflected on our homepage. Thanks to Laurel Leaf, I don't have that problem anymore."
Haroon Choudery
Founder, The Boundary
The Problem
Product marketing consultants give you a strategy and leave. Content agencies create volume without any real foundation.
But in B2B SaaS & AI today, that can kill momentum and results. If you want your efforts to work, your content needs to be directly tied to your positioning and messaging.
We help you nail down your positioning and messaging first–then bring it to market with hard-hitting content that closes deals.
They get you clear on positioning but stop there. Maybe they rewrite your homepage, but positioning doesn't move into content strategy or execution.
They churn out volume without real foundation. The content is generic, disconnected from your positioning, and isn't based on buyer insights.
Slow ramp-up time. You're paying $150K+ per person annually, and they usually specialize in one area (PMM OR content, not both).
We run a positioning workshop with your founding team, create a messaging map that aligns your narrative, and rewrite your homepage or full website copy.
We map out your buyer journey, mine your sales calls for insights and content ideas, and identify internal SMEs to interview for unique perspectives. This is what gets you trusted and cited by AI tools.
We create articles, web content, social posts, and emails. We distribute across all channels and activate your founder on LinkedIn to build authority—so prospects come to you warm and ready to buy.
When your story is clear and aligned across your team, it becomes the foundation for everything else. Your teams show up speaking the same language, your prospects understand what makes you different, and end up choosing you.
These days, if you want to be trusted by prospects (and cited by AI) you need to create original content tailored to your buyers' needs. We dig into what's actually moving deals on your sales calls, interview your internal experts, and turn that into content that feels authentic and resonates with prospects.
Great content doesn't matter if nobody sees it. We handle the distribution across web, email and social (including your LinkedIn pages)—so your positioning gets in front of prospects who are ready to buy. Plus, we can even activate your founder as a visible thought leader, which builds trust and creates a pipeline of warm prospects.
Proof in the numbers
Industrial AI
2x
demo rate increase
Software discovery
400+
new users in 6 weeks
Medtech AI
3x
growth & headcount
Brand agency
3.3x
ACV lift
Paid ads agency
7-fig
run rate in months
Events organization
320%
traffic jump
B2B marketplace
70%
conversion lift for referral campaign
Free Resource
The go-to template trusted by SaaS and AI startups. Align your teams and anchor your GTM communication around one source of truth.
No, this is not just another five-page fluffy branding deck. We've used this exact structure to help Seed to Series B startups clarify their message and increase conversion rates.
Book a 30-minute conversation to tell us more about your business, your challenges, and your goals. This won't be a sales pitch, just us listening.
Talk to Defne