Let's get your story straight
Hey, I’m Defne. I help B2B tech startups nail their positioning and messaging, then put it to work across their website, content, and launches.
Let's get your story straight
Trusted by
Prospects don’t really get what you do until you explain it on a call (and you can’t be on every call)
Your site gets traffic, but the signups and demos aren’t following
Sales and marketing aren’t aligned on what the message should be (that’s a nice way of saying they’re at each other’s throats)
You’re posting, launching, and running campaigns, but there’s no real plan tying it together
The gap
Strategy and execution rarely come in one package.
With me you get both.
What I do
I’ll help you nail who you serve, what you do, and why you’re the obvious choice, then turn it into messaging your whole team can use. It’s the foundation for everything else. Fair warning: I won’t let you skip this step.
Your website should do the explaining before the sales call does. I’ll map the strategy, write the pages, and even tighten your signup and demo flows so the right visitors take the next step.
From launches and campaigns to founder-led content on LinkedIn, I’ll make sure your story shows up where your buyers are. For SEO, paid, and design, I set the direction and bring in trusted specialists to execute.
Who I work with
Kind words
"From our first workshop, we felt we were in good hands. Within 6 weeks of launch, we managed to attract 400+ new users to our tool."
Sean King
Co-Founder, Dragonfly
"We generated 32 organic inbound leads within weeks, and hit a 7 figure run rate just months later."
Waqas Khokhar
Founder, ScalixAI
"Our messaging needs to speak to multiple stakeholders. Thanks to Defne, our message is landing with all of them."
Philippe Miller
Founder, Momentum Health
"Their discovery process helped us refine our messaging. We've seen a 2x increase in our demo bookings."
Antonio Varriale
Vanilla Steel
"My customers told me they didn't see my product reflected on our homepage. Thanks to Defne, I don't have that problem anymore."
Haroon Choudery
Founder, Autoblocks
The results
Industrial AI
2x
demo rate increase
Software discovery
400+
new users in 6 weeks
Medtech AI
3x
growth & headcount
Brand agency
3.3x
ACV lift
Paid ads agency
3
LinkedIn leads in 3 weeks
Events organization
320%
traffic jump
B2B marketplace
70%
conversion lift for referral campaign
Book, book, book
