Defne Gencler — Copywriter & Strategist

Sound familiar?

If you're like many of my clients, you might be dealing with the following:

Your prospects don't fully understand who you are or what you do

Sales and marketing aren't aligned on what the message needs to be

Your website, marketing, or sales collateral don't reflect the quality of your product or brand

You're going through a rebrand and need someone who can steer the new direction — from tone of voice and messaging to copy

You're trying to raise a new round — or have just raised one — and need to go to market effectively

What I do

Here's how I help

Strategy

I can help you redefine your positioning and messaging strategy, or overhaul your brand tone of voice guidelines to give you a clean slate.

Website

I can help you redo your homepage or full website so it positions your product or organisation in the right light.

Marketing campaigns & sales collateral

I can help you craft killer marketing and sales collateral so you can get your message out everywhere. Social, ads, emails, decks, one-pagers — you name it.

Who I work with

I've worked with clients across B2B and B2C

B2B

You.com

AI infrastructure

Dragonfly

SaaS

Momentum Health

Healthtech

ScalixAI

Paid media

B2C

Rituals

Wellness

Joe & The Juice

Food & beverage

Interrail

Travel

Pili Pili

Ecommerce

Kind words

Here's what some of them have to say

"From our first workshop, we felt we were in good hands. Within 6 weeks of launch, we managed to attract 400+ new users to our tool."

Sean King

Co-Founder, Dragonfly

"We generated 32 organic inbound leads within weeks, and hit a 7 figure run rate just months later."

Waqas Khokhar

Founder, ScalixAI

"Our messaging needs to speak to multiple stakeholders. Thanks to Defne, our message is landing with all of them."

Philippe Miller

Founder, Momentum Health

"Their discovery process helped us refine our messaging. We've seen a 2x increase in our demo bookings."

Antonio Varriale

Vanilla Steel

"My customers told me they didn't see my product reflected on our homepage. Thanks to Defne, I don't have that problem anymore."

Haroon Choudery

Founder, Autoblocks

Work samples

Some recent homepage heroes

Momentum Health Healthtech

Dragonfly SaaS

ScalixAI Paid media

ProfitMill Paid media

Agentset AI

Autoblocks AI

The results

And as for the results?

Industrial AI

demo rate increase

Software discovery

400+

new users in 6 weeks

Medtech AI

growth & headcount

Brand agency

3.3x

ACV lift

Paid ads agency

7-fig

run rate in months

Events organization

320%

traffic jump

B2B marketplace

70%

conversion lift for referral campaign

Hey, my name is Defne Gencler. I'm a copywriter with 10+ years of experience who can also help you with your positioning, messaging, and verbal identity.

If you're like many of my clients, you might be dealing with the following:

Most strategists don't do copy.
And most copywriters don't do strategy.