lower your CaC and close more deals with positioning-first content
Laurel Leaf is a B2B content agency that helps B2B SaaS and AI startups clarify their positioning and turn it into content that lowers CAC and closes deals.
Traditional consultants and agencies aren't designed for lean teams
Product marketing consultants give you a strategy but stop when it's time to execute.
Content agencies create volume without any real foundation.
And full-time hires require too much ramp up time and come with a hefty pricetag.
Our fix? A B2B content agency rooted in product marketing fundamentals
We help you nail down your positioning and messaging first–then bring it to market with hard-hitting content that closes deals.
why clients choose us
Positioning that drives pipeline
When your story is clear and aligned across your team, it becomes the foundation for everything else. Your teams show up speaking the same language, your prospects understand what makes you different, and end up choosing you.
Original content that gets you trusted
These days, if you want to be trusted by prospects (or cited by AI) you need to create original content tailored to your buyers’ needs.
We dig into what’s actually moving deals on your sales calls, interview your internal experts, and turn that into content that feels authentic and resonates with prospects.
multi-channel execution
Great content doesn’t matter if nobody sees it. Laurel Leaf creates content that lives across web, email and social (including your LinkedIn pages)—so your positioning gets in front of prospects who are ready to buy.
results we've driven
- 3.3x ACV lift for brand design agency
- 3x growth & headcount for medtech AI
- 320% traffic jump for a corporate events organization
- 53% open rate & 70% conversion lift for a B2B marketplace
- 400+ new users in 6 weeks for a software discovery platform
- 7 figure run rate within months for paid ads agency focused on AI
Traditional solutions
- Positioning or PMM consultants: They get you clear on positioning but stop there. Maybe they rewrite your homepage, but positioning doesn't move into content strategy or execution.
- Content agencies: They churn out volume without real foundation. The content is generic, disconnected from your positioning, and isn't based on buyer insights.
- Full-time marketer: Slow ramp-up time. You're paying $150K+ per person annually, and they usually specialize in one area (PMM OR content, not both).
vs. Laurel Leaf
- Positioning + content in one team — no gaps between strategy and content
- Content mapped to buyer journey — your buyers get content tailored to their stage
- Distribution across channels — we distribute across key channels so prospects come to you warm
- Fraction of the cost of a full-time hire — get a senior team without the $150K+ per person overhead
what clients have to say
From our first workshop with the Laurel Leaf team, we felt that we were in good hands. And the copy came together in a way that would resonate with customers and feel aligned with our team’s vision. And since our launch, we managed to attract 400+ new users within just 6 weeks.
Sean King
Co-Founder at Dragonfly
Laurel Leaf has been absolutely instrumental to our launch. Since our collaboration, people have repeatedly asked who handled my website’s content. We also generated 32 organic inbound leads within weeks, and the agency is now operating at a 7 figure run rate just a few months later. I always recommend their team to my clients and can confidently vouch for their work.
Waqas Khokhar
Founder at ScalixAI
Our messaging needs to speak to multiple stakeholders: Hospital heads, spine specialists, and patients. Thanks to Laurel Leaf’s work, our message is landing with all of them.
Philippe Miller
Founder at Momentum Health
Working with Laurel Leaf was a great experience. Their thorough discovery process helped us refine our messaging, and they structured our landing page layout for maximum impact. As a result, we’ve seen a 2x increase in our conversion rate. If you need messaging and content that drives results, Laurel Leaf delivers.
Antonio Varriale
Founder's Associate at Vanilla Steel
My customers used to tell me that they didn’t see our product reflected on our homepage. Thanks to Laurel Leaf, I don’t have that problem anymore. Their work has made a measurable impact on my business, and our conversion rates and pipeline are steadily growing.”
Haroon Choudery
Founder at Autoblocks AI