Your features have an expiration date. Your story shouldn’t.
I help B2B tech companies build stories that last, from positioning and messaging through to their website, LinkedIn and GTM campaigns.
I help B2B tech companies build stories that last, from positioning and messaging through to their website, LinkedIn and GTM campaigns.
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Software is getting cheaper and easier to build. Your competitors can ship features overnight. So the capabilities that set you apart last year are table stakes this year...
And you've probably noticed it.
Your homepage sounds like three of your competitors.
Sales falls back on features and discounts because there’s no bigger story to tell.
Buyers ask “how are you different from X?” and the answer takes too long.
You're not sure where to even begin when it comes to marketing your product.
How I help
Competitors can match your features. They can’t match your point of view.
The result: one clear story your market remembers, long after the features catch up
We define what you are, who you’re for, and what makes you different. Then we build and the narrative that ties it together.
Your homepage stops reading like a feature dump and starts making an argument buyers remember.
Exec and company page strategy & engine that reinforces the right narrative to the people you want to reach.
Launches and campaigns built on the core story, told in a way that delights your audience.
Results
A public beta launch that needed a killer story. We mapped the message and wrote the website. The story was instantly clear.
Messaging varied across the UK, Australia and New Zealand. One narrative now carries nxzen’s shift from services company to platform-led technology partner.
Supplier signups were low. Voice of customer research shaped a campaign and content strategy that spoke to what suppliers actually care about.
We helped Craig Graham go from sporadic posting to a LinkedIn strategy that showed off his expertise.
Kind words
"From our first workshop, we felt we were in good hands. Within 6 weeks of launch, we managed to attract 400+ new users to our tool."
Sean King
Co-Founder, Dragonfly
"Our messaging needs to speak to multiple stakeholders. Thanks to Defne, our message is landing with all of them."
Philippe Miller
Founder, Momentum Health
"Their discovery process helped us refine our messaging. We've seen a 2x increase in our demo bookings."
Antonio Varriale
Vanilla Steel
"Before, I was posting on LinkedIn sporadically. But once we launched, I started getting DMs from potential clients and partners within just a few weeks."
Craig Graham
Founder, Grayvault
"Laurel Leaf did an exceptional job extracting and distilling our business' information during a crucial time for us. We still use their Message Map to this day whenever we need to execute on our campaigns."
Sarah Newman
Group Head of Marketing, nxzen
"Since working with Laurel Leaf, I've seen a measurable impact on my business. We're seeing steadily climbing conversion rates and pipeline coming in."
Haroon
Autoblocks AI
You get
A beautiful identity and a big deck.
The catch
But the work often stops at visuals and taglines, and the story rarely makes it into your sales calls or your LinkedIn.
You get
Fresh words, fast.
The catch
But copywriters write what you brief them on. If the brief is a feature list, you get a well-written feature list.
You get
Speed and a low price.
The catch
But AI writes from what already exists, and that’s exactly what your competitors are using too. You end up sounding like the average of your market.
You get
The strategy and the writing from one person with 10+ years in positioning and messaging for technical B2B, from SaaS and AI to healthtech and energy, working alongside you or your marketing team. I build the core story with you, then carry it through your website, LinkedIn and campaigns. It’s how Dragonfly got 400+ new users in 6 weeks and GetYourGuide nearly doubled its referral signups.