Let's get your story straight
Hey, my name is Defne Gencler. I'm a messaging strategist and copywriter with 10+ years of experience. I can help you with your positioning, messaging, and copy.
Let's get your story straight
Trusted by
Your prospects don't fully understand who you are or what you do (or maybe even at all if we're honest)
Sales and marketing aren't aligned on what the message needs to be (that's a nice way of saying they're at each other's throats)
Your website or marketing materials don't reflect where your brand's at anymore (and it's time to grow tf up!)
The gap
Strategy and execution rarely come in one package.
With me you get both.
What I do
I'll redefine your positioning and messaging strategy so we're clear on who you serve, what you do, and what makes you different before you scale. Fair warning: I won't let you skip this step.
Your website's your 24/7 salesperson, your most important calling card, whatever you wanna name it. I'll make sure it positions you in the right light, builds trust, and drives demos, sign-ups, clicks, and allll that good stuff.
I'll make sure you stay visible across LinkedIn, ads, landing pages, emails, and more.... Basically everywhere your buyers are lurking. Plus, I've got trusted partners I can bring in when needed.
Who I work with
Kind words
"From our first workshop, we felt we were in good hands. Within 6 weeks of launch, we managed to attract 400+ new users to our tool."
Sean King
Co-Founder, Dragonfly
"We generated 32 organic inbound leads within weeks, and hit a 7 figure run rate just months later."
Waqas Khokhar
Founder, ScalixAI
"Our messaging needs to speak to multiple stakeholders. Thanks to Defne, our message is landing with all of them."
Philippe Miller
Founder, Momentum Health
"Their discovery process helped us refine our messaging. We've seen a 2x increase in our demo bookings."
Antonio Varriale
Vanilla Steel
"My customers told me they didn't see my product reflected on our homepage. Thanks to Defne, I don't have that problem anymore."
Haroon Choudery
Founder, Autoblocks
The results
Industrial AI
2x
demo rate increase
Software discovery
400+
new users in 6 weeks
Medtech AI
3x
growth & headcount
Brand agency
3.3x
ACV lift
Paid ads agency
3
LinkedIn leads in 3 weeks
Events organization
320%
traffic jump
B2B marketplace
70%
conversion lift for referral campaign
Book, book, book
