Startup positioning: Why your startup needs a point of view (not just a product)
Let’s talk about something that often gets overlooked when it comes to positioning and messaging for your company. It’s usually
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Let’s talk about something that often gets overlooked when it comes to positioning and messaging for your company. It’s usually
Let's talk about something that often gets overlooked when it comes to positioning and messaging for your company. It's usually the last thing brands think about—but often the first thing your audience notices. It's what creates that "wait, they get…
Wendy’s is one of the most iconic brands on social media. They wrote the playbook on using humor, sarcasm, and cultural references to boost engagement online. Their voice is bold. It’s brash. It’s entertaining. It’s produced a steady stream of…
If you’re still wondering where positioning ends and messaging begins, or how to translate your strategy into content that actually connects — you’re not alone. In a world flooded with AI-generated content, standing out is more important than ever. With…
The global content marketing industry is projected to skyrocket from $564.8 billion in 2025 to nearly $2 trillion by 2032. As the idea of 'content' continues to evolve—spanning everything from SEO blogs to social-first videos—traditional in-house teams are struggling to…
Introduction 67% of SaaS companies still struggle to find the right agency partner. The problem isn't lack of options. It's knowing how to choose. Most SaaS founders face three critical problems when selecting a content marketing agency: Agencies claim they…
The dark truth about most business websites? They don't work. Not because they look bad, but because they say the wrong things. Research from Nielsen Norman Group shows visitors leave websites in just 10-20 seconds. That's barely time to read…
Your website isn’t just a digital placeholder—it’s the face of your business and your most powerful marketing tool. But without the right messaging, your site might be missing the mark. That’s where our website copywriting service comes in. We help…
Remember when brand positioning was all about us? Who we are, what we do, how we sound – we thought we decided that. But the truth is, we don't. It's actually our customers who decide it for us. The New…
Why should you learn how to craft a landing page that converts? Well, if you're like most marketers...You probably have a life outside of work. You probably have friends. A family. Hobbies like painting or pickle ball, even. But just…
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© 2025 Laurel Leaf. All rights Reserved.
© 2025 Laurel Leaf.
All rights Reserved.