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Expert copywriting tips from expert copywriters
brand-positioning-branding
Social Media Copy

Brand Positioning: Why It’s All About Your Customers

Remember when brand positioning was all about us? Who we are, what we do, how we sound – we thought we decided that. But the truth is, we don’t. It’s actually our customers who decide it for us. The New Brand Positioning Playbook: Put Your Customers First Back then: We used to ask ourselves: “What’s

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how to craft a landing page that converts
Website Copy

How to Craft a Landing Page That Converts: A Winning Formula

Why should you learn how to craft a landing page that converts? Well, if you’re like most marketers… You probably have a life outside of work. You probably have friends. A family. Hobbies like painting or pickle ball, even. But just because you’re not working doesn’t mean you still can’t generate leads for your business.

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AI copywriting vs human
Website Copy

AI Copywriting vs. Humans

Everyone’s talking about ChatGPT and other cool AI copywriting tools. And we get it: It’s cool. But here are 5 reasons why you shouldn’t turn to AI copywriting tools alone. Just yet. 😉 1. Unlike AI, humans can feel. When you’ve experienced true pain, joy, or heartbreak you have a deep reservoir of words to

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website copywriter at work
Website Copy

5 Traits of a Great Website Copywriter

So you’re working with a website copywriter on your latest project. Thing is: Not all of them are created equally. We’ve been in the copywriting field for quite some time now. So we can tell which website copywriters will end up in the Website Copywriting Hall of Fame. Is that a thing? Because if not,

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effective website headlines
Website Copy

The Key to Writing Effective Website Headlines that Grab Attention

A lot of work goes into writing great website copy. But if you’re not crafting effective website headlines, none of it will matter. So, what are some examples of some world-class headlines? Well, there’s millions of them out there. But a killer headline does the following: Excites people Intrigues them to keep reading Inspire them

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Website Copy

Do Good Writers Make Good Copywriters?

That’s an excellent question. Not everyone will agree with me here… But in my years as a freelance copywriter in Amsterdam, I’ve learned that good writers don’t always make for good copywriters. And here’s why: Excellent writers can flex their vocabulary, build imaginary worlds, and paint striking images in your mind. But strong copywriting is

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Why should you learn how to craft a landing page that converts? Well, if you're like most marketers...You probably have a life outside of work. You probably have friends. A family. Hobbies like painting or pickle ball, even. But just…

So you're working with a website copywriter on your latest project. Thing is: Not all of them are created equally. We've been in the copywriting field for quite some time now. So we can tell which website copywriters will end…

A lot of work goes into writing great website copy. But if you're not crafting effective website headlines, none of it will matter. So, what are some examples of some world-class headlines? Well, there's millions of them out there. But…

That’s an excellent question. Not everyone will agree with me here... But in my years as a freelance copywriter in Amsterdam, I’ve learned that good writers don't always make for good copywriters. And here’s why: Excellent writers can flex their…