Brand Positioning: Why It’s All About Your Customers
Remember when brand positioning was all about us? Who we are, what we do, how we sound – we thought
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Brand Positioning: Why It’s All About Your Customers
Remember when brand positioning was all about us? Who we are, what we do, how we sound – we thought
Social Media Copy
Brand Positioning: Why It’s All About Your Customers
Remember when brand positioning was all about us? Who we are, what we do, how we sound – we thought we decided that. But the truth is, we don’t. It’s actually our customers who decide it for us. The New Brand Positioning Playbook: Put Your Customers First Back then: We used to ask ourselves: “What’s
Website Copy
How to Craft a Landing Page That Converts: A Winning Formula
Why should you learn how to craft a landing page that converts? Well, if you’re like most marketers… You probably have a life outside of work. You probably have friends. A family. Hobbies like painting or pickle ball, even. But just because you’re not working doesn’t mean you still can’t generate leads for your business.
Website Copy
AI Copywriting vs. Humans
Everyone’s talking about ChatGPT and other cool AI copywriting tools. And we get it: It’s cool. But here are 5 reasons why you shouldn’t turn to AI copywriting tools alone. Just yet. 😉 1. Unlike AI, humans can feel. When you’ve experienced true pain, joy, or heartbreak you have a deep reservoir of words to
Website Copy
5 Traits of a Great Website Copywriter
So you’re working with a website copywriter on your latest project. Thing is: Not all of them are created equally. We’ve been in the copywriting field for quite some time now. So we can tell which website copywriters will end up in the Website Copywriting Hall of Fame. Is that a thing? Because if not,
Website Copy
The Key to Writing Effective Website Headlines that Grab Attention
A lot of work goes into writing great website copy. But if you’re not crafting effective website headlines, none of it will matter. So, what are some examples of some world-class headlines? Well, there’s millions of them out there. But a killer headline does the following: Excites people Intrigues them to keep reading Inspire them
Website Copy
Do Good Writers Make Good Copywriters?
That’s an excellent question. Not everyone will agree with me here… But in my years as a freelance copywriter in Amsterdam, I’ve learned that good writers don’t always make for good copywriters. And here’s why: Excellent writers can flex their vocabulary, build imaginary worlds, and paint striking images in your mind. But strong copywriting is
Remember when brand positioning was all about us? Who we are, what we do, how we sound – we thought we decided that. But the truth is, we don't. It's actually our customers who decide it for us. The New…
Why should you learn how to craft a landing page that converts? Well, if you're like most marketers...You probably have a life outside of work. You probably have friends. A family. Hobbies like painting or pickle ball, even. But just…
Everyone's talking about ChatGPT and other cool AI copywriting tools. And we get it: It's cool. But here are 5 reasons why you shouldn't turn to AI copywriting tools alone. Just yet. 😉 1. Unlike AI, humans can feel. When…
So you're working with a website copywriter on your latest project. Thing is: Not all of them are created equally. We've been in the copywriting field for quite some time now. So we can tell which website copywriters will end…
A lot of work goes into writing great website copy. But if you're not crafting effective website headlines, none of it will matter. So, what are some examples of some world-class headlines? Well, there's millions of them out there. But…
That’s an excellent question. Not everyone will agree with me here... But in my years as a freelance copywriter in Amsterdam, I’ve learned that good writers don't always make for good copywriters. And here’s why: Excellent writers can flex their…
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© 2024 Laurel Leaf. All rights Reserved.
© 2024 Laurel Leaf.
All rights Reserved.