Roundup February 18, 2026 18 min read

Best B2B content agencies 2026: 13 top picks compared

Curated list of the top B2B content marketing agencies, drawn from industry roundups and expert recommendations. Includes emerging players and established leaders across strategy, execution, and specialization.

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13 agencies compared across strategy, pricing, and specialization

TL;DR: Quick picks by need

Best for positioning & messaging-first: Laurel Leaf ($4-10K/mo) — leads with positioning & messaging, specialized in complex industries

Best for SEO + AI search: Omniscient Digital or SaaStorm — early movers in GEO optimization

Best for editorial excellence: Animalz ($12-25K+/mo) — legendary quality, enterprise clients

Best for integrated demand gen: Dapper — only full-service (content + paid + measurement)

Best for budget-conscious teams: Laurel Leaf or SaaStorm — most accessible at $4K entry

📑 Jump to agency

1 Laurel Leaf 2 Omniscient Digital 3 SaaStorm 4 Animalz 5 Leadwave 6 Dapper 7 StoryArb 8 Siege Media 9 Growth Plays 10 Foundation 11 Grow and Convert 12 Optimist 13 Skale 📊 Quick comparison table

Finding the right B2B content agency is harder than it should be. Most agency lists are either pay-to-play or surface-level comparisons that don't help you decide.

This guide is different. We've analyzed each agency's methodology, pricing, case studies, and ideal fit — so you can find the right partner for your specific situation, whether that's clarifying positioning, scaling SEO, or building thought leadership.

💡 How we organized this list: Agencies are ranked by strategic focus and accessibility. We lead with positioning-first agencies (for teams needing clarity), then move to strategy-focused, SEO-focused, and specialized agencies. No pay-to-play — just research.

1. Laurel Leaf

Positioning & messaging-first

Amsterdam, Netherlands · Founded 2023 · 2-10 people

$4-10K/mo

Flexible contracts

Best for: B2B companies in complex industries wanting their content tied to their positioning and messaging, visible across channels, and driven by SME insights.

Specialization

  • • Positioning & messaging framework development
  • • Buyer journey mapping
  • • Multi-channel content strategy (not siloed)
  • • Specialized in complex industries
  • • Project-based + retainer flexibility

Notable clients

GetYourGuide, Typeform, You.com

Key differentiator

Positioning and messaging can be included. Strong track record of succeeding for clients in complex industries.

Strengths

✓ Positioning & messaging ✓ Buyer journey focus ✓ Multi-channel approach ✓ Accessible pricing ✓ Strong early clients

Best use case: Companies that may need support with positioning and messaging prior content production. Ideal for tech companies in complex industries in long sales cycles that need their content to be unique, expert-driven, and visible across channels.

2. Omniscient Digital

Strategy-first

Austin, Texas · Founded 2019 · 51-200 people

$10K+/mo

6-12 month contracts

Best for: B2B SaaS companies wanting strategy-driven, revenue-focused growth (post-positioning stage).

Specialization

  • • SEO strategy & generative engine optimization (GEO)
  • • Content strategy built on growth modeling
  • • Barbell Strategy (high-volume + high-intent)
  • • Brand gravity & Surround Sound SEO
  • • Thought leadership & product-led content

Notable clients

Jasper, Clearscope, Loom, Asana, AppSumo, HotJar, Adobe, SAP

Key differentiator

Strategy-first (not production-first). Revenue-mapped approach using North Star Metrics. Early movers in GEO. HubSpot alumni team.

Strengths

✓ Strong growth modeling ✓ Proven with high-growth SaaS ✓ AI-native approach ✓ Integrated link building

3. SaaStorm

SEO + AI Search

London, UK · Founded 2022 · 2-10 people

€4K+/mo

€3K discovery + flexible

Best for: B2B SaaS companies wanting SEO-driven, content-led pipeline growth.

Specialization

  • • B2B SaaS SEO (content + link building + technical)
  • • LLMO (Large Language Model Optimization)
  • • AEO (Answer Engine Optimization)
  • • GEO (Generative Engine Optimization)
  • • In-house UI/UX design & development

Notable clients

Lingio (11x MQL growth), Reditus ($1.3M ARR pipeline), OneUp Sales (£250K+ revenue)

Key differentiator

Integrated design/dev team removes bottlenecks. Focus on AI-powered search (LLMO, AEO, GEO). Transparent discovery process.

Strengths

✓ Built-in dev team ✓ Strong SaaS case studies ✓ AI search expertise ✓ Competitive pricing

4. Animalz

Editorial excellence

New York, NY · Founded 2015 · 51-200 people

$12-25K+/mo

Long-term partnerships

Best for: Enterprise, VC-backed, and high-growth B2B companies.

Specialization

  • • Thought leadership & editorial quality
  • • Content strategy rooted in product marketing
  • • SEO & GEO optimization
  • • Distribution (organic + social + beyond)
  • • Works across startup to enterprise

Notable clients

GoDaddy, Intercom, Wistia, Zuora, Clearbit, Airtable, Amplitude, Asana

Key differentiator

Legendary for editorial excellence and bar-setting quality. Holistic content marketing approach with built-in distribution expertise.

Strengths

✓ Editorial quality rarely matched ✓ Massive brand portfolio ✓ Holistic approach ✓ All company stages

5. Leadwave

Thought leadership

London, UK · Founded ~2020 · 2-10 people

Custom

Retainer-based

Best for: Tech/consulting firms wanting thought leadership through executive ghostwriting.

Specialization

  • • Interview-driven content strategy
  • • Ghostwritten articles for executives/SMEs
  • • Thought leadership video clips
  • • SME friction removal
  • • 9-pillar content framework

Notable clients

Cybersecurity firms, healthcare consultancies, B2B tech companies

Key differentiator

Niche expertise in specific verticals. Journalistic approach with audience-first strategy. SME-to-thought-leader pipeline.

Strengths

✓ Unique SME pipeline ✓ High editorial quality ✓ Niche vertical expertise ✓ Process-driven

6. Dapper (The Demand Agency)

Full-service

Lisbon, Portugal · Founded 2019 · 51-200 people

Custom

Integrated packages

Best for: B2B companies wanting integrated demand gen (content + paid + measurement).

Specialization

  • • Content & creative (blogs, videos, motion design)
  • • Paid media (LinkedIn, Google, Meta)
  • • Performance marketing & CRO
  • • Data & measurement (CRM integration)
  • • "Niche Famous™" positioning methodology

Notable clients

Online Payment Platform, Bluebird, Logitech B2B, StoryTeq

Key differentiator

Only full-service agency on this list (content + paid + measurement integrated). "Niche Famous" methodology. Custom fractional team model.

Strengths

✓ True integrated approach ✓ Proven 2-4x pipeline growth ✓ Full funnel coverage ✓ Large team = execution strength

7. StoryArb

Always-on content

New York, NY · Founded ~2023 · 11-50 people

$10-25K/mo

12-month retainers

Best for: B2B companies wanting always-on content programs (newsletter + social + long-form).

Specialization

  • • Editorial newsletter strategy
  • • Executive thought leadership (social + ghostwriting)
  • • Anchor long-form content series
  • • Derivative short-form content
  • • ICP-focused content execution

Notable clients

Curative, Typeform, Pfizer, Eli Lilly, Microsoft, Google Cloud, Wiz

Key differentiator

Newsletter as lead-gen engine. Subscription model with dedicated team. Clients report 67% of organic leads from StoryArb content.

Strengths

✓ Unique newsletter + social system ✓ Strong brand portfolio ✓ Proven pipeline attribution ✓ Removes content bottleneck

Related: See our detailed Laurel Leaf vs StoryArb comparison for a deeper breakdown of how these agencies differ.

8. Siege Media

Design-driven SEO

Austin, Texas · Founded 2012 · 51-200 people

$10K+/mo

Multi-month typical

Best for: B2B companies wanting SEO-first content with design as differentiator.

Specialization

  • • SEO & technical SEO
  • • Content marketing with design focus
  • • Link building (infographics, interactive)
  • • Design-driven competitive advantage
  • • B2B & B2C expertise

Notable clients

Zapier, Zoom, Figma, Panda Security, Casper, Intuit

Key differentiator

Design as core competitive advantage. Largest agency on this list with mature processes. Generates $148M+ in yearly traffic value for clients.

Strengths

✓ Design = backlinks + engagement ✓ Massive portfolio ✓ Long-standing (since 2012) ✓ SEO expertise at scale

9. Growth Plays

Revenue-mapped

USA · Recent · 10-15 people

$10-15K/mo

6-12 month typical

Best for: B2B companies with complex sales cycles and technical products.

Specialization

  • • Revenue-mapped content strategy
  • • Content mapped to buyer journey (not just keywords)
  • • Technical product content
  • • Complex sales cycle expertise
  • • Website migrations & technical challenges

Notable clients

Calendly, Lattice, Merge

Key differentiator

Revenue-first POV (pipeline, not pageviews). Handles complex technical products well. Focus on business outcomes vs. vanity metrics.

Strengths

✓ Revenue-focused methodology ✓ Technical product expertise ✓ Strong client logos ✓ Clear attribution POV

10. Foundation

Distribution-first

USA · Recent · 15-20 people

$8-15K+/mo

Retainer typical

Best for: B2B companies wanting distribution expertise + content excellence.

Specialization

  • • Content distribution (niche communities, influencer)
  • • Social media listening & engagement
  • • High-integrity content production
  • • Distribution built into strategy from start
  • • Full-service content & promotion

Notable clients

Portfolio-based (strong reputation in content community)

Key differentiator

Distribution-first mindset (build reach before content). Led by Ross Simmonds (influential in content space). Niche community expertise.

Strengths

✓ Distribution rarely prioritized ✓ Ross Simmonds credibility ✓ Diverse industries ✓ Community-first

11. Grow and Convert

Pain Point SEO

USA · Founded 2015 · 10-15 people

$8-12K/mo

Retainer typical

Best for: B2B companies wanting bottom-funnel content + lead generation focus.

Specialization

  • • "Pain Point SEO" (bottom-funnel first)
  • • Conversion-focused content
  • • Lead generation over vanity traffic
  • • Paid promotion for content launch
  • • Business results focus

Notable clients

Known for respecting peer agencies; specific client list limited

Key differentiator

Coined "Pain Point SEO" methodology. Bottom-funnel obsession (not top-of-funnel keywords). Paid promotion strategy to boost content.

Strengths

✓ Proven Pain Point SEO ✓ Lead-gen focused ✓ Known by peers as excellent ✓ Thoughtful keyword strategy

12. Optimist

Organic growth

USA · Recent · 10-15 people

$10-18K/mo

Long-term partnerships

Best for: Series A to IPO B2B SaaS companies wanting organic growth engines.

Specialization

  • • Organic growth strategy
  • • SEO + content + design + analytics + linking
  • • Anti "blog and pray" approach
  • • Demand generation + sales enablement
  • • Category ownership & thought leadership

Notable clients

Glide (blog → qualified traffic), Stampli (dominated high-impact keywords)

Key differentiator

Anti-agency model (collective of experts). Methodical approach integrating all growth levers. Category narrative ownership focus.

Strengths

✓ Integrated approach ✓ Proven with growth-stage SaaS ✓ Category ownership mindset ✓ Long-term revenue focus

13. Skale

MRR-focused SEO

London, UK · Founded 2019 · 15-20 people

$10-15K+/mo

6-12 month typical

Best for: High-growth SaaS wanting "MRR over clicks" SEO strategy.

Specialization

  • • SaaS SEO revenue engine
  • • MRR-focused approach
  • • Comprehensive SEO management
  • • Website migrations & rebrands
  • • CRO integration with SEO

Notable clients

HubSpot, Personio, TravelPerk, Piktochart

Key differentiator

MRR-focused (revenue, not vanity metrics). Website migration expertise. CRO + SEO integration. Strong SaaS-specific track record.

Strengths

✓ Revenue-obsessed ✓ Technical SEO migrations ✓ CRO expertise ✓ Major SaaS brands

Quick comparison table

Agency Location Founded Best for Pricing Key strength
Laurel Leaf Amsterdam 2023 Complex industries, multi-channel $4-10K Positioning & messaging-first
Omniscient Austin 2019 Strategy-driven SaaS $10K+ Growth modeling, GEO
SaaStorm London 2022 SaaS SEO + pipeline €4K+ AI/LLM optimization, dev team
Animalz NYC 2015 Enterprise brands $12-25K+ Editorial excellence
Leadwave London ~2020 Thought leadership Custom SME ghostwriting
Dapper Lisbon 2019 Demand gen Custom Integrated content + paid
StoryArb NYC ~2023 Always-on content $10-25K Newsletter + social system
Siege Media Austin 2012 Design-driven SEO $10K+ Largest, most experienced
Growth Plays USA Recent Complex B2B $10-15K Revenue mapping
Foundation USA Recent Distribution $8-15K+ Community expertise
Grow & Convert USA 2015 Bottom-funnel leads $8-12K Pain Point SEO
Optimist USA Recent Organic growth $10-18K Integrated methodology
Skale London 2019 SaaS MRR focus $10-15K+ Website migrations

Pricing tiers at a glance

Most accessible ($4-5K)

  • • Laurel Leaf ($4K entry)
  • • SaaStorm (€3K discovery)

Mid-market ($8-15K/mo)

  • • Omniscient, Leadwave
  • • Grow and Convert, Growth Plays
  • • Foundation, StoryArb, Optimist

Premium ($12-25K+/mo)

  • • Animalz
  • • Siege Media
  • • Skale

By strategic focus

Positioning & messaging-first (foundation-building)

Laurel Leaf (positioning & messaging + buyer journey)

Strategy-first (long-term growth)

Omniscient, Animalz, Optimist, Growth Plays, Skale

Content/editorial excellence

Animalz, Siege Media, Leadwave, StoryArb

SEO-focused

SaaStorm, Siege Media, Skale, Grow and Convert

Demand generation

Dapper, Growth Plays, Foundation, Grow and Convert

Thought leadership/executive positioning

Leadwave, Animalz, Foundation, StoryArb

Full-service/integrated

Dapper (only one truly integrated across content + paid + measurement)

Key takeaways

  • 1. Positioning & messaging-first is rare: Laurel Leaf leads with positioning & messaging before content — most agencies assume you already have this figured out
  • 2. No one-size-fits-all: Each agency has distinct positioning and methodology
  • 3. Pricing range: $4K-$25K+/month depending on scope and tier
  • 4. Newer ≠ worse: SaaStorm, StoryArb, Leadwave, and Laurel Leaf bring fresh approaches (AI, newsletters, SME systems, buyer journey content)
  • 5. Geography matters: UK/EU options (SaaStorm, Dapper, Skale, Leadwave, Laurel Leaf) vs. US-centric for most on this list
  • 6. Integrated services rare: Only Dapper truly integrates content + paid + measurement
  • 7. Entry point: Laurel Leaf & SaaStorm offer most accessible pricing ($4K-€4K)

Frequently asked questions

What is the best B2B content agency in 2026?
The best B2B content agency depends on your needs. For positioning-first content mapped to the buyer journey, Laurel Leaf is the top choice at $4K-10K/month. For established teams needing high-volume production, Animalz or Omniscient Digital are strong options at $10K-25K+/month.
How much do B2B content agencies cost?
B2B content agency pricing ranges from $4K to $25K+/month. Entry-level options like Laurel Leaf and SaaStorm start at $4K/month. Mid-market agencies like Omniscient and Grow and Convert range $8K-15K/month. Premium agencies like Animalz and Siege Media charge $12K-25K+/month.
What should I look for in a B2B content agency?
Look for: (1) Strategic focus matching your needs (positioning, SEO, thought leadership), (2) Proven case studies in your industry, (3) Transparent pricing and contract terms, (4) Expertise in your specific challenges (buyer journey mapping, technical content, distribution), and (5) Team experience with B2B SaaS or your industry.
Which B2B content agencies include positioning and messaging work?
Most B2B content agencies focus on execution and assume you already have positioning defined. Laurel Leaf is unique in offering positioning-first methodology where they help define your messaging before creating content. Some agencies like Animalz and Omniscient Digital incorporate strategy, but don't lead with positioning as their core differentiator.
What's the difference between SEO-focused and strategy-focused content agencies?
SEO-focused agencies (SaaStorm, Siege Media, Skale) prioritize organic traffic and keyword rankings. Strategy-focused agencies (Laurel Leaf, Omniscient, Animalz) start with business goals and buyer journey before tactics. Full-service agencies (Dapper) combine content with paid media and measurement. Choose based on whether you need traffic, strategic clarity, or integrated demand generation.

Need positioning-first content?

Laurel Leaf helps B2B companies clarify their positioning before creating buyer journey-mapped content. Starting at $4K/month.

Book a call
Defne Gencler

Defne Gencler

Founder at Laurel Leaf

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