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Product Stories
We create product stories that drive demand from the very customers you’re trying to reach.
Everyday without a clear product story Costs you conversions
Does this sound familiar? Your sales team only talks about features. Your marketing team talks about benefits. And your customers? They still don’t understand why they need your product in the first place.
This lack of alignment doesn’t just confuse potential buyers—it pushes them towards your competitors. Our goal is to build product stories that help you:
→ Align your product with your customer’s needs
→ Differentiate your solution in the market
→ Increase engagement and conversions
We handle: Positioning & messaging, GTM strategy, buyer personas, customer journey mapping, sales enablement, product launch plans, case studies, product training materials
How It Works
01
Audit
We assess your ICP, current copy, and positioning and messaging framework to uncover strengths and areas for improvement.
02
Insights
We gather feedback from your ideal customers to understand their biggest challenges and where your product fits into solving them.
03
Strategy
With insights from the audit and feedback, we create buyer journeys, compelling positioning and messaging strategies, so you can reach your target audience.
04
Story
From website copy, social posts, case studies, demos, videos, you name it, we bring your product story to life across key platforms.
05
Activation
We distribute your product story through the right channels and continuously refine it based on real-time feedback and performance metrics.
What Clients Achieve
Clarify your Product’s Value Proposition
Tell a product story that breaks down complex features into clear benefits, showing your audience exactly why your product is the answer to their problems.
Optimize Your Website for Conversions
Use your product story to guide visitors through their buyer journey, delivering messaging that drives them to take action and convert.
Empower Your Sales Team with Persuasive Stories
Arm your sales team with product stories that speak directly to customer needs, shortening sales cycles and boosting close rates.
Build Strong Customer Connections
Show customers you understand their pain points with a product story that’s designed to resonate deeply and build lasting relationships.
Position Your Product to Stand Out
Craft a product story that highlights what sets you apart from the competition, helping you secure a foothold in the crowded marketplace.
Leverage Customer Insights for Data-Driven Messaging
Use real customer insights to inform your product messaging, ensuring your story aligns perfectly with what your audience needs and wants to hear.
Product Stories We've Told
Datamede is a health-tech startup that helps healthcare practicioners recover lost revenue through an AI-powered charge capture software.
Gigable is a staffing platform that combines the best of both worlds: High-quality short term staffing with a powerful contractor management software.
© 2024 Laurel Leaf. All rights Reserved.
© 2024 Laurel Leaf.
All rights Reserved.