Strategic Content Marketing agency for B2B SaaS and AI
We help B2B SaaS and AI startups attract and convert more leads by clarifying their positioning & messaging, and turning it into consistent, demand-driving content.
you have a killer product or service But...
None of your teams are speaking the same language. Sales says one thing. Marketing says another. And let's not get started with product.
Your positioning is changing, but your messaging can't keep up. Your assets could be working harder for you, but instead they're keeping you behind.
You need a team that can take the weight of content off your shoulders while staying in line with your brand, your messaging, and your customers' needs.
Sound familiar? Then you might be struggling with the Message Misfire. And that’s what we’re here to solve.
Our solution: Message Mapping
Strategy
We align on your content goals, run discovery workshops, and deliver a Message Map that’s tied to your product, your audience’s needs, and the value you deliver.
Execution
Using your Message Map and your internal expertise, we build a content engine that drives your business forward—across your website, social pages, and sales enablement content.
Optimization
We figure out what’s working, what’s not, and iterate from there to keep you moving in the right direction.
Free Download: Message Map template
Use our Message Map template to give your teams a blueprint for your GTM communications: From who you serve, what makes your product or service unique, and why your ICP should choose you over others. This is one of the most in-depth resources out there, inspired by CMOs and marketing leaders across the globe.
See Some of Our Work
Without Laurel Leaf
- Fragmented GTM communication, mismatched messaging across channels
- Generic content that blends in—and gets ignored by buyers (and AI)
- Fragmented messaging across your entire GTM function
- Campaigns that create activity, not authority
- Marketing spend that never turns into pipeline
With Laurel Leaf
- A unified foundation for all your content across various GTM functions
- Content rooted in SME insights that AI can’t replicate
- Strategic, hands-on support across content, sales, and product
- Authority-driven content that builds trust, engagement, and conversions
- A content engine that builds momentum—without burning out your team
We’ve helped
founders and marketers
in
Healthtech
Real Estate
HR/Recruiting
Travel-tech
Professional services
eCommerce
AI
And here’s what they
have
to say
My customers used to tell me that they didn’t see our product reflected on our homepage. Thanks to Laurel Leaf, I don’t have that problem anymore. Their work has made a measurable impact on my business, and our conversion rates and pipeline are steadily growing.”
Haroon Choudery
Founder at Autoblocks AI
If you’re looking for an agency that gives you an incredibly structured approach to positioning & messaging, challenges your thinking, and presents new ideas and solutions, Laurel Leaf is the way to go.
David Boutellier
Co-Founder at Rematiq
Our messaging needs to speak to multiple stakeholders: Hospital heads, spine specialists, and patients. Thanks to Laurel Leaf’s work, our message is landing with all of them.
Philippe Miller
Founder at Momentum Health
Working with Laurel Leaf was a great experience. Their thorough discovery process helped us refine our messaging, and they structured our landing page layout for maximum impact. As a result, we’ve seen a 2x increase in our conversion rate. If you need messaging and content that drives results, Laurel Leaf delivers.
Antonio Varriale
Founder's Associate at Vanilla Steel
When we turned to Laurel Leaf to help us create case studies, they didn’t just conduct customer interviews and surveys. They also got a deep understanding of our business so they could bring our unique POV and value props to life. Now our sales cycles are moving even faster.
Lauren Kennedy
Head of Global Customer Success at 11x
See the impact
- A SaaS client saw 2x the leads, grew headcount by 3x
- An AI testing platform grew conversions and pipeline
- An online marketplace saw a 70% jump in referral campaign conversion rates
Make Growth
Inevitable
Content Marketing
- A full-stack content engine without the hiring hassle – get strategy, execution, and insights under one roof.
- Scale faster with demand-driving content – we craft and distribute high-impact messaging that fuels growth and builds brand authority.
- A flexible partnership tailored to your needs – choose strategy, execution, or both, without the overhead of in-house hires or unreliable freelancers.
Message Mapping
- Nail your positioning with a value prop that’s built on real customer insight—not assumptions or competitor copy.
- Align marketing, sales, and product with a Message Map that serves as your go-to-market source of truth.
- Move faster from first touch to closed deal with messaging that resonates at every stage of the funnel.
