Strategic Content Marketing agency for B2B SaaS and AI
We help B2B SaaS and AI startups connect with prospects where it matters through content that AI engines can’t replicate—from strategy through execution.
you have a killer product or service But...
You're worried about the changing landscape of Search. You know you need to show up in search results and also somehow optimize for AI.
Your teams are moving fast, but in different directions. Marketing, sales, and product aren’t aligned, so your content feels fragmented instead of fueling a single, unified GTM motion.
You're need to publish quality, insight-driven content that builds trust and authority on a consistent basis, while making sure it's ready to publish across multiple channels.
Sound familiar? Then you might be struggling with the Authority Gap. And that’s what we’re here to solve.
Our solution: The Authority Engine
Strategy
Align on content goals, run discovery workshops, and deliver a content audit, strategy build-out, and quarterly editorial calendar
Execution
Turn SME insights into content clusters — hero assets plus activation assets across social, email, and sales.
Optimization
Track performance, refine each sprint, and scale what drives authority and pipeline.
Free Download: Message Map template
Use our Message Map template to give your teams a blueprint for your GTM communications: From who you serve, what makes your product or service unique, and why your ICP should choose you over others. This is one of the most in-depth resources out there, inspired by CMOs and marketing leaders across the globe.
See Some of Our Work
Without Laurel Leaf
- Generic content that blends in—and gets ignored by buyers (and AI)
- Lean teams stuck rewriting decks and posts just to stay aligned
- Campaigns that create activity, not authority
- Marketing spend that never turns into pipeline
With Laurel Leaf
- Content rooted in SME insights that AI can’t replicate
- Strategic, hands-on support across content, sales, and product
- Authority-driven content that builds trust, engagement, and conversions
- A content engine that builds momentum—without burning out your team
We’ve helped
founders and marketers
in
Healthtech
Real Estate
HR/Recruiting
Travel-tech
Professional services
eCommerce
Agentic AI
And here’s what they
have
to say
If you’re looking for an agency that gives you an incredibly structured approach to positioning & messaging, challenges your thinking, and presents new ideas and solutions, Laurel Leaf is the way to go.
David Boutellier
Founder at Rematiq
Laurel Leaf is a dream agency because they care about your company and your product. They take the time to understand competitors, and go above and beyond to make sure everything’s cookin’.
John Ryan
Founder at Gigable
Since our collaboration with Laurel Leaf, our company has seen major growth, whether that’s tripling our company size or doubling our leads and customers.
Patrick Koch
Co-Founder at WorkFlex
Working with Laurel Leaf was a great experience. Their thorough discovery process helped us refine our messaging, and they structured our landing page layout for maximum impact. As a result, we’ve seen a 2x increase in our conversion rate. If you need messaging and content that drives results, Laurel Leaf delivers.
Antonio Varriale
Founder's Associate at Vanilla Steel
Laurel Leaf made us feel like they were just as invested in our project’s success as we were. Besides nailing the brief and producing a polished result, they made sure to set realistic deadlines and understand us as much as possible. We’ve got more projects with their name on it coming up.
Anna Cashman
B2B Brand and Insights Lead at GetYourGuide
See the impact
- A SaaS client saw 2x the leads, grew headcount by 3x
- A no-code dev agency started converting visitors at a rate of 20%
- An online marketplace saw a 70% jump in referral campaign conversion rates
Make Growth
Inevitable
Ongoing Product & Content Marketing
- A full-stack content engine without the hiring hassle – get strategy, execution, and insights under one roof.
- Scale faster with demand-driving content – we craft and distribute high-impact messaging that fuels growth and builds brand authority.
- A flexible partnership tailored to your needs – choose strategy, execution, or both, without the overhead of in-house hires or unreliable freelancers.
Message Mapping
- Nail your positioning with a value prop that’s built on real customer insight—not assumptions or competitor copy.
- Align marketing, sales, and product with a Message Map that serves as your go-to-market source of truth.
- Move faster from first touch to closed deal with messaging that resonates at every stage of the funnel.
