Let's Build your B2B Content Engine

Laurel Leaf helps B2B tech companies and consultancies build a content engine that drives trust, authority, and pipeline.

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In the B2B buyer journey, your content needs to work even harder

Your prospects don't decide after one click. They compare. They question. Loop in stakeholders. Your content needs to keep them engaged before they're ready to buy and while they're buying.

Your prospects are turning more and more to LLMs to ask questions and make decisions. Your content needs to be built around topics that anticipate their wants and needs.

Your sales and marketing teams need to stay aligned to keep pipeline quality high. Your content needs to be informed by real sales conversations, not just blind assumptions.

Our solution: A content engine that keeps you top of mind—and deals moving forward 

We’ll help you clarify your story, then turn it into always-on content engine. You’ll show up where it matters, drive higher quality pipeline, and keep prospects engaged throughout the buying journey.

our process

1

we start with your buyers

Instead of guessing what prospects need to hear, we start with the facts. We analyze real sales conversations to see what prospects are asking and where they hesitate.

This informs what topics we cover, which we also map to the buyer journey.

startup positioning
2

We extract your unique insights

To create content that gets trusted and cited, we interview you or your internal experts. That way, we can capture the nuances, tradeoffs, and POV that can’t be replicated by others. 

This is what turns generic content into something that actually speaks to your buyers. 

3

we build your always-on content engine

We create original, high-impact content across your website, thought leaders’ LinkedIn accounts, and email — so you can reach prospects wherever they are.

As a result: Prospects keep you top of mind, trust your approach, and turn to you when they’re in market to buy.

results we've driven

  • 3.3x ACV lift for brand design agency
  • 3x growth & headcount for medtech AI
  • 320% traffic jump for a corporate events organization
  • 8 week rebrand for an energy & utilities consulting firm
  • 53% open rate & 70% conversion lift for a B2B marketplace
  • 400+ new users in 6 weeks for a software discovery platform
  • 7 figure run rate within months for paid ads agency focused on AI
see case studies

what clients have to say

From our first workshop with the Laurel Leaf team, we felt that we were in good hands. And the copy came together in a way that would resonate with customers and feel aligned with our team’s vision. And since our launch, we managed to attract 400+ new users within just 6 weeks.

Sean King

Co-Founder at Dragonfly

Laurel Leaf has been absolutely instrumental to our launch. Since our collaboration, people have repeatedly asked who handled my website’s content. We also generated 32 organic inbound leads within weeks, and the agency is now operating at a 7 figure run rate just a few months later. I always recommend their team to my clients and can confidently vouch for their work.

Waqas Khokhar

Founder at ScalixAI

Our messaging needs to speak to multiple stakeholders: Hospital heads, spine specialists, and patients. Thanks to Laurel Leaf’s work, our message is landing with all of them.

Philippe Miller

Founder at Momentum Health

Working with Laurel Leaf was a great experience. Their thorough discovery process helped us refine our messaging, and they structured our landing page layout for maximum impact. As a result, we’ve seen a 2x increase in our conversion rate. If you need messaging and content that drives results, Laurel Leaf delivers.

Antonio Varriale

Founder's Associate at Vanilla Steel

My customers used to tell me that they didn’t see our product reflected on our homepage. Thanks to Laurel Leaf, I don’t have that problem anymore. Their work has made a measurable impact on my business, and our conversion rates and pipeline are steadily growing.”

Haroon Choudery

Founder at Autoblocks AI

We're not the right fit if

  • You're looking for a quick copy fix
  • You’re selling a simple, impulse-buy product
  • You're looking for high-volume and low-quality content

we're probably a good fit if

  • You're working at a B2B tech company or consulting firm
  • You're in an industry with long sales cycles
  • Buyers need education before they’re ready to decide
  • Content exists, but isn’t differentiating you
  • You don't have time to run an always-on content engine yourself