Your Partner for Positioning, Messaging, and Content
Laurel Leaf helps B2B SaaS and AI startups clarify their positioning and messaging—and brings it to life across the right channels so they can reach their target audience.
you have a killer product or service But...
Your message isn’t clicking. Instead of resonating, it’s getting lost in the noise—leaving your audience unsure about who you are and why they should trust you.
Your website doesn't reflect your full value. Prospects don't engage and investors are left wondering if you're the real deal.
Your sales & marketing assets are falling short. They feel scattered, off-brand, or irrelevant—and it’s keeping you from growing.
Sound familiar? Then you might be struggling with Message Misfire. AKA when your positioning, messaging, and content aren’t in sync. And when that happens? Conversions fall. Trust erodes. And growth stalls.
Our solution: Message Mapping
Clarify your positioning & messaging
We conduct customer interviews to uncover real buying drivers and motivations. Then, through focused workshops, we define your unique value proposition and build a complete Message Map that aligns your entire GTM engine.
Accelerate Deal Velocity with tailored sales & marketing assets
Using your custom Message Map, we’ll create high-impact sales and marketing content—so you can stand out, spark action, and speed up sales from first touch to close.
Bring your message to life across different channels
Each month, we build a content engine for your GTM strategy—landing pages, one-pagers, decks, and more. Backed by research, aligned across teams, and optimized to move prospects through the funnel.
See Some of Our Work
Without Laurel Leaf
- Messaging that’s vague, scattered, or built on guesswork
- Overwhelmed teams juggling misaligned content
- Campaigns that sound like everyone else—and convert like it too
- Money spent on marketing, wasted on message misfires
With Laurel Leaf
- A clear, data-backed messaging framework tailored to your ICP
- Strategic support and hands-on collaboration across GTM teams
- Messaging that drives clarity, confidence, and conversion
- The peace of mind that your content and campaigns are rooted in what actually moves buyers
We’ve helped
founders and marketers
in
Healthtech
Real Estate
HR/Recruiting
Travel-tech
Professional services
eCommerce
Agentic AI
And here’s what they
have
to say
If you’re looking for an agency that gives you an incredibly structured approach to positioning & messaging, challenges your thinking, and presents new ideas and solutions, Laurel Leaf is the way to go.
David Boutellier
Founder at Rematiq
Laurel Leaf is a dream agency because they care about your company and your product. They take the time to understand competitors, and go above and beyond to make sure everything’s cookin’.
John Ryan
Founder at Gigable
Since our collaboration with Laurel Leaf, our company has seen major growth, whether that’s tripling our company size or doubling our leads and customers.
Patrick Koch
Co-Founder at WorkFlex
Working with Laurel Leaf was a great experience. Their thorough discovery process helped us refine our messaging, and they structured our landing page layout for maximum impact. As a result, we’ve seen a 2x increase in our conversion rate. If you need messaging and content that drives results, Laurel Leaf delivers.
Antonio Varriale
Founder's Associate at Vanilla Steel
Laurel Leaf made us feel like they were just as invested in our project’s success as we were. Besides nailing the brief and producing a polished result, they made sure to set realistic deadlines and understand us as much as possible. We’ve got more projects with their name on it coming up.
Anna Cashman
B2B Brand and Insights Lead at GetYourGuide
See the impact
- A SaaS client saw 2x the leads, grew headcount by 3x
- A no-code dev agency started converting visitors at a rate of 20%
- An online marketplace saw a 70% jump in referral campaign conversion rates
Make Growth
Inevitable
Ongoing Product & Content Marketing
- A full-stack content engine without the hiring hassle – get strategy, execution, and insights under one roof.
- Scale faster with demand-driving content – we craft and distribute high-impact messaging that fuels growth and builds brand authority.
- A flexible partnership tailored to your needs – choose strategy, execution, or both, without the overhead of in-house hires or unreliable freelancers.
Message Mapping
- Nail your positioning with a value prop that’s built on real customer insight—not assumptions or competitor copy.
- Align marketing, sales, and product with a Message Map that serves as your go-to-market source of truth.
- Move faster from first touch to closed deal with messaging that resonates at every stage of the funnel.
