Let's Build your B2B Content Engine

Laurel Leaf helps B2B tech companies and consultancies build a content engine that drives trust, authority, and pipeline.

In the B2B buyer journey, your content needs to work even harder

Your buyers don't decide after one click. They compare. They question. They loop in stakeholders. They hesitate.

Attention, traffic, and visibility are table stakes. Your content needs to build trust and drive confidence in order to work.

Your sales and marketing teams need to stay aligned, otherwise you're constantly starting from square one.

Our solution: A content engine that makes your value obvious.

We help teams clarify their narrative, and then turn it into always-on content across your most crucial channels, so buyers are already bought in before the first call.

our process

we start with your buyers

Instead of guessing what buyers need to hear, we start with the facts. We analyze real sales conversations to see what prospects are asking and where they hesitate.

These insights become the foundation for what your content needs to cover.

We extract insights that build credibility

We interview you or your internal experts to capture the nuance, tradeoffs, and POV buyers need to trust your approach.

This is what turns generic content into something buyers actually believe.

we build your always-on content engine

We create original, high-impact content and repurpose it across your website, social, and email — so you can reach prospects wherever they are.

As a result: Prospects understand your value sooner, trust your approach, and come to sales already bought in.

results we've driven

what clients have to say

My customers used to tell me that they didn’t see our product reflected on our homepage. Thanks to Laurel Leaf, I don’t have that problem anymore. Their work has made a measurable impact on my business, and our conversion rates and pipeline are steadily growing.”

If you’re looking for an agency that gives you an incredibly structured approach to positioning & messaging, challenges your thinking, and presents new ideas and solutions, Laurel Leaf is the way to go.

Our messaging needs to speak to multiple stakeholders: Hospital heads, spine specialists, and patients. Thanks to Laurel Leaf’s work, our message is landing with all of them.

Working with Laurel Leaf was a great experience. Their thorough discovery process helped us refine our messaging, and they structured our landing page layout for maximum impact. As a result, we’ve seen a 2x increase in our conversion rate. If you need messaging and content that drives results, Laurel Leaf delivers.

When we turned to Laurel Leaf to help us create case studies, they didn’t just conduct customer interviews and surveys. They also got a deep understanding of our business so they could bring our unique POV and value props to life. Now our sales cycles are moving even faster.

We're not the right fit if

we're probably a good fit if

You’re selling a complex B2B product or service
You're in an industry with long sales cycles
Buyers need education before they’re ready to decide
Content exists, but isn’t differentiating you
You don't have time to run an always-on content engine yourself

Let's Build your B2B Content Engine

In the B2B buyer journey, your content needs to work even harder

our process

we start with your buyers

We extract insights that build credibility

we build your always-on content engine

results we've driven

what clients have to say

Haroon Choudery

David Boutellier

Philippe Miller

Antonio Varriale

Lauren Kennedy

We're not the right fit if

we're probably a good fit if