lower your CaC and close more deals with positioning-first content

Laurel Leaf is a B2B content agency that helps B2B SaaS and AI startups clarify their positioning and turn it into content that lowers CAC and closes deals.

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Traditional consultants and agencies aren't designed for lean teams

Product marketing consultants give you a strategy but stop when it's time to execute.

Content agencies create volume without any real foundation.

And full-time hires require too much ramp up time and come with a hefty pricetag.

Our fix? A B2B content agency rooted in product marketing fundamentals

 

We help you nail down your positioning and messaging first–then bring it to market with hard-hitting content that closes deals. 

 

our process

1

Clarify your positioning and messaging

We run a positioning workshop with your founding team, create a messaging map that aligns your narrative, and rewrite your homepage or full website copy.

startup positioning
2

content strategy build on buyer insights

We map out your buyer journey, mine your sales calls for insights and content ideas, and identify internal SMEs to interview for unique perspectives. This is what gets you trusted and cited by AI tools.

3

Content execution & distribution

We create articles, web content, social posts, and emails. We distribute across all channels and activate your founder on LinkedIn to build authority—so prospects come to you warm and ready to buy.

results we've driven

  • 3.3x ACV lift for brand design agency
  • 3x growth & headcount for medtech AI
  • 320% traffic jump for a corporate events organization
  • 53% open rate & 70% conversion lift for a B2B marketplace
  • 400+ new users in 6 weeks for a software discovery platform
  • 7 figure run rate within months for paid ads agency focused on AI
see case studies

Traditional solutions

  • Positioning or PMM consultants: They get you clear on positioning but stop there. Maybe they rewrite your homepage, but positioning doesn't move into content strategy or execution.
  • Content agencies: They churn out volume without real foundation. The content is generic, disconnected from your positioning, and isn't based on buyer insights.
  • Full-time marketer: Slow ramp-up time. You're paying $150K+ per person annually, and they usually specialize in one area (PMM OR content, not both).

vs. Laurel Leaf

  • Positioning + content in one team — no gaps between strategy and content
  • Content mapped to buyer journey — your buyers get content tailored to their stage
  • Distribution across channels — we distribute across key channels so prospects come to you warm
  • Fraction of the cost of a full-time hire — get a senior team without the $150K+ per person overhead

what clients have to say

From our first workshop with the Laurel Leaf team, we felt that we were in good hands. And the copy came together in a way that would resonate with customers and feel aligned with our team’s vision. And since our launch, we managed to attract 400+ new users within just 6 weeks.

Sean King

Co-Founder at Dragonfly

Laurel Leaf has been absolutely instrumental to our launch. Since our collaboration, people have repeatedly asked who handled my website’s content. We also generated 32 organic inbound leads within weeks, and the agency is now operating at a 7 figure run rate just a few months later. I always recommend their team to my clients and can confidently vouch for their work.

Waqas Khokhar

Founder at ScalixAI

Our messaging needs to speak to multiple stakeholders: Hospital heads, spine specialists, and patients. Thanks to Laurel Leaf’s work, our message is landing with all of them.

Philippe Miller

Founder at Momentum Health

Working with Laurel Leaf was a great experience. Their thorough discovery process helped us refine our messaging, and they structured our landing page layout for maximum impact. As a result, we’ve seen a 2x increase in our conversion rate. If you need messaging and content that drives results, Laurel Leaf delivers.

Antonio Varriale

Founder's Associate at Vanilla Steel

My customers used to tell me that they didn’t see our product reflected on our homepage. Thanks to Laurel Leaf, I don’t have that problem anymore. Their work has made a measurable impact on my business, and our conversion rates and pipeline are steadily growing.”

Haroon Choudery

Founder at Autoblocks AI