about us

get your message right the first time around

Most content teams can write. But they can’t help you find answers to your most urgent questions:

“How do I position myself in a crowded market?”

“How can I make people see the value of my product?”

“And how do I create messaging and content that’s actually effective?”

That’s what we’re committed to doing at Laurel Leaf.

By getting to the heart of who your customers are and the problems you solve for them, we help you go to market with a message that hits, everytime.

Meet Our Founder

Turkish, Dutch, and American, our Founder, Defne Gencler, has spent her entire life figuring out what it means to connect with different audiences.

Forever the “new kid” in both Europe and the US, she turned to the pen which led to:

10 years digital marketing.

Experiences at Google, Viacom, Fortune Magazine.

And over 30K combined followers on social media.

And, of course, Laurel Leaf, where she’s served over 100 brands and founders find what makes them special and share it with the world.

Here's What Drives Us

When we work with our clients, these are the value we bring to the table.

Dig Deeper

Our work as marketers isn’t to nod our heads at the first answer you give us. It’s to go beyond that. Don't be surprised if we ask you questions like “Why? Why is that a benefit?” By going deeper, we'll uncover the truth of the matter.

Thrive Together

Look, we're here to give you as many ideas as we can. If you spot a missing gap, you can help us be better, too. Only by putting our minds together can we write in a way that speaks to your customer's heart.

Create Clarity

No matter what we do, clarity comes first. You’ll see it run through everything we do. We're not afraid of asking for clarification and providing it, either. Our goal is to make sure you never have to wonder what's going on.

Serve Solutions

They always say "Don't shoot the messenger." But honestly, sometimes, the messenger needs to work on their delivery. If you're ever experiencing roadblocks in a project or we have to raise a concern, you can expect a solution to go with it.

Prioritize Progress

When you're trying to reach customers, it's easy to get stuck on perfection. But focusing too much on perfection can get in the way of progress. And no one's going to buy what you're selling if it's not even out there, right?

Cultivate Connection

Every agency says this, but we truly believe in building a partnership with our clients. Our hope is that you get as much out of our engagement as possible. If there's a challenge you're facing, we'll find a way to solve it.