Our Story

Every Agency Says the same thing:

“We’re not like other agencies.” Yeah. Sure. At this point, that’s just codeword for: “We’re just like every other agency. We’ll twiddle our thumbs. We won’t drive leads. And pipeline? Forget about that.”

That’s why we won’t say that. What we will say is this:

We’ve seen how 99% of companies talk to their audience. And it doesn’t work. So we’ll make sure you land in the 1%.

How? By coming up with a tailored, data-driven marketing plan that aligns with your goals, resonates with your audience, and fuels sustainable growth. Eh, sorta. If you wanna put it like ChatGPT.

Here’s really how: By putting our blood, sweat, and tears into a content marketing plan that feels like driving in a custom Rolls Royce. Poring over every single decision, every single strategy, and every single word like our lives depend on it. Making sure that at the end of each day, your prospects and customers would feel like fools not to work with you.

Meet Our Founder

Turkish, Dutch, and American, our Founder, Defne Gencler, has spent her entire life figuring out what it means to connect with different audiences.

Forever the “new kid” in both Europe and the US, she turned to the pen which led to:

8+ years in copywriting & digital marketing

Experiences at Google, Viacom, Fortune Magazine

And over 30K combined followers on social media

And, of course, Laurel Leaf, where she’s served over 100 brands and founders find what makes them special and share it with the world.

Here's What Drives Us

When we work with our clients, these are the value we bring to the table.

Dig Deeper

Our work as marketers isn’t to nod our heads at the first answer you give us. It’s to go beyond that. Don't be surprised if we ask you questions like “Why? Why is that a benefit?” By going deeper, we'll uncover the truth of the matter.

Thrive Together

Look, we're here to give you as many ideas as we can. If you spot a missing gap, you can help us be better, too. Only by putting our minds together can we write in a way that speaks to your customer's heart.

Create Clarity

No matter what we do, clarity comes first. You’ll see it run through everything we do. We're not afraid of asking for clarification and providing it, either. Our goal is to make sure you never have to wonder what's going on.

Serve Solutions

They always say "Don't shoot the messenger." But honestly, sometimes, the messenger needs to work on their delivery. If you're ever experiencing roadblocks in a project or we have to raise a concern, you can expect a solution to go with it.

Prioritize Progress

When you're trying to reach customers, it's easy to get stuck on perfection. But focusing too much on perfection can get in the way of progress. And no one's going to buy what you're selling if it's not even out there, right?

Cultivate Connection

Every agency says this, but we truly believe in building a partnership with our clients. Our hope is that you get as much out of our engagement as possible. If there's a challenge you're facing, we'll find a way to solve it.