How to Craft a Landing Page That Converts: A Winning Formula

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Defne Gencler

Sep 14, 2022 • 8 min. read

how to craft a landing page that converts

Why should you learn how to craft a landing page that converts? Well, if you’re like most marketers…

You probably have a life outside of work. You probably have friends. A family. Hobbies like painting or pickle ball, even. But just because you’re not working doesn’t mean you still can’t generate leads for your business. So how do you do that? With a well-written landing page that converts.

In this blog post, we’ll show you how to create a winning landing page that can double, triple, or even quadruple your conversions, through copy alone.

Step 1: You need a killer benefits-focused headline.

When most people are figuring out how to craft a landing page that converts, they skip this part. They write a headline that merely states who they are or what they do. But that’s boring. Especially for your audience. They want to know: What will this product do for my life? How will it make me feel? To do this, tap into your target audience’s desires, hopes, or dreams. Bonus points if you create urgency or address customer objections in the headline.

Step 2: An intriguing intro

After that, you need an intriguing introduction paragraph that communicates the following:

  1. What you offer
  2. What your prospect stands to lose if they don’t take advantage of your offer

Keep in mind: Every section of your landing page should evoke emotion to keep your visitors engaged.

Step 3: Put yourself in your customer’s shoes

The key to crafting a landing page that converts? It’s not using a certain color for your CTA. Or a key phrase. It’s through empathy.

Start with how your prospect feels. Then list other solutions they tried and why they didn’t work. At this point, you’ve built rapport with your reader. Now, you can finally bring your product or service into the picture and position it as the only solution for their problems.

Step 4: Yes, another section with more benefits

Keep emphasizing benefits of your product or service throughout your landing page. You need to show visitors exactly how your offering will improve their lives.

Step 5: Social proof, social proof, social proof

Another ingredient of successful landing page? Social proof. This includes, but isn’t limited to:

  1. Testimonials that solve unique points of objection
  2. A logo wall of reputable brands that you’ve worked with
  3. Reviews

Step 6: A CTA to drive it home

Finally, your landing page needs a clear and concise call-to-action (CTA) that tells visitors what to do and what to expect. Be sure not to overload your landing page with too many CTAs, or your visitors may not click on any. Keep it simple and effective with just one CTA.

By now, you should have a rough understanding of how to craft a landing page that converts. With this winning formula, you can create a landing page that resonates with your audience, builds trust, and ultimately drives sales.

If you’re still a little confused…

We suggest writing a few and seeing how they perform. At the ned of the day, the best way to learn is by doing.

Don’t want to write one yourself? Then check out our landing page services.