Why should you learn how to craft a landing page that converts? Well, if you’re like most marketers… You probably have a life outside of work. You probably have friends. A family. Hobbies like painting or pickle ball, even. But just because you’re not working doesn’t mean you still can’t generate leads for your business….
Everyone’s talking about ChatGPT and other cool AI copywriting tools. And we get it: It’s cool. But here are 5 reasons why you shouldn’t turn to AI copywriting tools alone. Just yet. 😉 1. Unlike AI, humans can feel. When you’ve experienced true pain, joy, or heartbreak you have a deep reservoir of words to…
So you’re working with a website copywriter on your latest project. Thing is: Not all of them are created equally. We’ve been in the copywriting field for quite some time now. So we can tell which website copywriters will end up in the Website Copywriting Hall of Fame. Is that a thing? Because if not,…
A lot of work goes into writing great website copy. But if you’re not crafting effective website headlines, none of it will matter. So, what are some examples of some world-class headlines? Well, there’s millions of them out there. But a killer headline does the following: Excites people Intrigues them to keep reading Inspire them…
That’s an excellent question. Not everyone will agree with me here… But in my years as a freelance copywriter in Amsterdam, I’ve learned that good writers don’t always make for good copywriters. And here’s why: Excellent writers can flex their vocabulary, build imaginary worlds, and paint striking images in your mind. But strong copywriting is…
B2B buyers are smarter and more careful than ever. They need a clear story before they can trust you. Would you rather go to market with the same un-engaging stuff as everyone else?
Or make a statement with a zero-fluff story that fully resonates with your best fit customers and helps you close contracts you’ve always dreamed of?
© 2024 Laurel Leaf. All rights Reserved.
© 2024 Laurel Leaf.
All rights Reserved.
