How to Craft a Landing Page That Converts: A Winning Formula

How to Craft a Landing Page That Converts: A Winning Formula

Why should you learn how to craft a landing page that converts? Well, if you’re like most marketers… You probably have a life outside of work. You probably have friends. A family. Hobbies like painting or pickle ball, even. But just because you’re not working doesn’t mean you still can’t generate leads for your business….

The Key to Writing Effective Website Headlines that Grab Attention

The Key to Writing Effective Website Headlines that Grab Attention

A lot of work goes into writing great website copy. But if you’re not crafting effective website headlines, none of it will matter. So, what are some examples of some world-class headlines? Well, there’s millions of them out there. But a killer headline does the following: Excites people Intrigues them to keep reading Inspire them…

Do Good Writers Make Good Copywriters?
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Do Good Writers Make Good Copywriters?

That’s an excellent question. Not everyone will agree with me here… But in my years as a freelance copywriter in Amsterdam, I’ve learned that good writers don’t always make for good copywriters. And here’s why: Excellent writers can flex their vocabulary, build imaginary worlds, and paint striking images in your mind. But strong copywriting is…