Remember when brand positioning was all about us? Who we are, what we do, how we sound – we thought we decided that. But the truth is, we don’t. It’s actually our customers who decide it for us. The New Brand Positioning Playbook: Put Your Customers First Back then: We used to ask ourselves: “What’s…
Everyone’s talking about ChatGPT and other cool AI copywriting tools. And we get it: It’s cool. But here are 5 reasons why you shouldn’t turn to AI copywriting tools alone. Just yet. 😉 1. Unlike AI, humans can feel. When you’ve experienced true pain, joy, or heartbreak you have a deep reservoir of words to…
B2B buyers are smarter and more careful than ever. They need a clear story before they can trust you. Would you rather go to market with the same un-engaging stuff as everyone else?
Or make a statement with a zero-fluff story that fully resonates with your best fit customers and helps you close contracts you’ve always dreamed of?
© 2024 Laurel Leaf. All rights Reserved.
© 2024 Laurel Leaf.
All rights Reserved.
