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What makes a good landing page? A good landing page is clear, specific, and focused on one goal. It matches your visitor’s intent, explains how you help, shows proof, and guides them toward a single call-to-action—without distractions. When I ask people how they write their landing pages, most say something like: “I found a template online,…
Why Brand Messaging Is the First Lever You Should Pull At Laurel Leaf we go on (and on) about the importance of building a strong messaging foundation for months now. But here’s the thing: Talking about strategy isn’t enough. You’ve got to build it. Codify it. Share it. Align around it. Because the alternative is……
Let’s talk about something that often gets overlooked when it comes to positioning and messaging for your company. It’s usually the last thing brands think about—but often the first thing your audience notices. It’s what creates that “wait, they get it” moment in someone’s head. And for startups in crowded markets, it’s a non-negotiable. That…
Introduction Finding the right SaaS content marketing agency shouldn’t feel impossible — yet 67% of SaaS founders say it’s one of their toughest decisions. The problem isn’t lack of options.It’s knowing how to choose. Because in 2025, “content” means more than just blogs and SEO. You need a partner who understands positioning, distribution, and the…
The dark truth about most business websites? They don’t work. Not because they look bad, but because they say the wrong things. Research from Nielsen Norman Group shows visitors leave websites in just 10-20 seconds. That’s barely time to read two sentences. A website copywriter does more than put words on a page. They turn…
Your website isn’t just a digital placeholder—it’s the face of your business and your most powerful marketing tool. But without the right messaging, your site might be missing the mark. That’s where our website copywriting service comes in. We help you turn your website into a conversion engine with copy that resonates, guides, and drives…
Remember when brand positioning was all about us? Who we are, what we do, how we sound – we thought we decided that. But the truth is, we don’t. It’s actually our customers who decide it for us. The New Brand Positioning Playbook: Put Your Customers First Back then: We used to ask ourselves: “What’s…
Why should you learn how to craft a landing page that converts? Well, if you’re like most marketers… You probably have a life outside of work. You probably have friends. A family. Hobbies like painting or pickle ball, even. But just because you’re not working doesn’t mean you still can’t generate leads for your…
Everyone’s talking about ChatGPT and other cool AI copywriting tools. And we get it: It’s cool. But here are 5 reasons why you shouldn’t turn to AI copywriting tools alone. Just yet. 1. Unlike AI, humans can feel. When you’ve experienced true pain, joy, or heartbreak you have a deep reservoir of words to choose…
So you’re working with a website copywriter on your latest project. Thing is: Not all of them are created equally. We’ve been in the copywriting field for quite some time now. So we can tell which website copywriters will end up in the Website Copywriting Hall of Fame. Is that a thing? Because if not,…
