Manufacturing, Technology

How Vanilla Steel 2X’d Their Landing Page Conversions

2-3x

Conversion rate increase

2025

Launch year

The Problem: A landing page that wasn't landing

Vanilla Steel, an AI-powered steel trading assistant, simplifies the sourcing and selling of steel across Europe. But despite their strong value proposition, their website wasn’t pulling its weight. Prospects were landing… But the page was only converting .3 to .5 percent of visitors.

The challenge?

✅ They needed a conversion-focused design and message that would hold visitors’ attention and compel them to act.

✅ They had to communicate their offering clearly to both buyers and sellers without overloading the page with repetitive information.

✅ Their website had to convince visitors to reach out and engage, rather than just browse and leave.

That’s when they turned to us.

Our Solution: Minimum Viable Message

We guided them through our Minimum Viable Message package to completely reorganize and revamp their landing page.

✅ Clarified their positioning → We refined their messaging to clearly articulate their value for both buyers and sellers.

✅ Optimized their landing page layout and copy → We structured every section, headline, and CTA to engage visitors and reduce friction.

✅ Collaborated with designers to create an intuitive UI → Our design partner, DemandFlow, introduced a toggle-based feature, allowing visitors to instantly see information relevant to them.

✅ Enhanced trust & credibility → By integrating customer stories and proof points, we made their offering more compelling.

The Result: Double the Conversions

Before working with us, Vanilla Steel’s landing page was converting at .3-.5% per month. Since working with us, those conversions have jumped to to 1%, in just two months.

For Vanilla Steel, this can have a significant impact on their trade volume and revenue in the year to come, all without spending an extra cent on paid ads or SEO.

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