HR, Compliance, SaaS

How WorkFlex 3x'd their company growth and 2x'd their customer base


Company growth


Launch year

The Problem: No Professional Website

Our client, WorkFlex, an HR and compliance-tech SaaS company, approached us because they wanted to upgrade their website. Not just from a design standpoint, but from a copy perspective too.


Initially, they hesitated about collaborating with a copywriting partner until we told them this: 

That copy actually has 2x the impact on your conversions than design. And that if you don’t hire seasoned writers to do it, you stand to lose out on potential revenue, trust, and relationships. Upon learning this, they were onboard.


Our Solution: Positioning & Website Copy

Positioning and Messaging Strategy:

→ Conducted research to understand  WorkFlex’s main offer and positioning in the HR-tech market

→ Delivered a content strategy for the homepage that would stress the urgency of their clients’ problem

→ Showcase WorkFlex’s ease of use to address their clients’ challenges



→ Website Copy

The Result: Double the leads, Triple the Company Size

Our work with WorkFlex made a big impact. 


With a website that reflected the quality of their product and other marketing efforts—like incredible Founder and employe led LinkedIn content—they no longer had to worry about the one thing that 95% of startups worry about: 

Turning website visitors into potential customers.

In a matter of just a year, WorkFlex has tripled their company size, going from 20-60 employees. And they boast double the leads and customers since they initially approached us. 

Looking for a Website that puts your company under the best light?


Laurel Leaf has been a great partner for us to turn to for our copywriting needs. They wrote our website with care and professionalism, and we’ve been proud to have it support our marketing campaigns and promotional efforts. Since our collaboration, our company has seen major growth, whether that’s tripling our company size or doubling our leads and customers. Our website has been one of many ways we’ve been able to communicate our value and we’ll continue to leverage Laurel Leaf’s expertise as we continue on our path. 

~ Patrick Koch

Founder, WorkFlex