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Our client, WorkFlex, an HR and compliance-tech SaaS company, approached us because they wanted to upgrade their website. Not just from a design standpoint, but from a copy perspective too.
Initially, they hesitated about collaborating with a copywriting partner until we told them this:
That copy actually has 2x the impact on your conversions than design. And that if you don’t hire seasoned writers to do it, you stand to lose out on potential revenue, trust, and relationships. Upon learning this, they were onboard.
Positioning and Messaging Strategy:
→ Conducted research to understand WorkFlex’s main offer and positioning in the HR-tech market
→ Delivered a content strategy for the homepage that would stress the urgency of their clients’ problem
→ Showcase WorkFlex’s ease of use to address their clients’ challenges
Deliverables:
→ Website Copy
Our work with WorkFlex made a big impact.
With a website that reflected the quality of their product and other marketing efforts—like incredible Founder and employe led LinkedIn content—they no longer had to worry about the one thing that 95% of startups worry about:
Turning website visitors into potential customers.
In a matter of just a year, WorkFlex has tripled their company size, going from 20-60 employees. And they boast double the leads and customers since they initially approached us.
Laurel Leaf has been a great partner for us to turn to for our copywriting needs. They wrote our website with care and professionalism, and we’ve been proud to have it support our marketing campaigns and promotional efforts. Since our collaboration, our company has seen major growth, whether that’s tripling our company size or doubling our leads and customers. Our website has been one of many ways we’ve been able to communicate our value and we’ll continue to leverage Laurel Leaf’s expertise as we continue on our path.
B2B buyers are smarter and more careful than ever. They need a clear story before they can trust you. Would you rather go to market with the same un-engaging stuff as everyone else?
Or make a statement with a zero-fluff story that fully resonates with your best fit customers and helps you close contracts you’ve always dreamed of?
© 2024 Laurel Leaf. All rights Reserved.
© 2024 Laurel Leaf.
All rights Reserved.