Brand Blueprint
Our Brand Blueprist will position your brand as your customer’s ideal solution.
Talk to Your Customers, Not At Them
Many brands make the mistake: Building a positioning and messaging strategy out of thin air – only to fall on deaf ears.
We won’t let you fall into that trap.
By basing your Brand Blueprint on deep customer research, you’ll get a positioning and messaging strategy that’s here to stay.
What your Brand Blueprint includes
Custom-made Surveys geared for your ideal customers
Most brands don't talk to their customers. And as a result, they lack strong positioning and messaging. We'll create custom surveys to send out to your ICP so you can get the insights you need.
An in-depth document containing results, insights, and analysis
After surveying your customers and prospects, scoping out your competition and industry, we'll collect our findings in one document. In addition to identifying patterns, we'll also create actionable steps for you to address your customers' needs.
Positioning & Messaging Guide to steer your communication for months & Years to come
In addition to your ICP insights, we'll put together a document or deck outlining your positioning, your messaging guidelines, and how you are ultimately your ideal customer's ideal solution.
Some Perks You'll Enjoy
Speak to and be heard by your ideal customers
By combining customer insights with industry & competitive analysis, you get the best of both worlds: A strategy that positions you as your customer's first choice and gives you an edge over others. No more shouting in a desert only to get ignored.
Never Run Out of Content Ideas
When you have a wealth of insights, you have have a wealth of content. This way, you'll have content ideas for months and years to come. Plus, you'll know exactly how to speak to your audience and in what way.
Create a consistent, Scalable voice
Our messaging guidelines are created with measurability in mind. That way, your teams and other internal departments won't have to keep "guessing" what your brand voice is, they'll have concrete, measurable ways of bringing it to life.
See It, Then believe It
No words. Just examples.
GetYourGuide Supplier Brand ToV Guidelines
We wrote Tone of Voice Guidelines for the GetYourGuide supplier brand. References are available upon request.
GetYourGuide Employer Brand ToV Guidelines
We wrote Tone of Voice Guidelines for the GetYourGuide supplier brand. References are available upon request.
