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Travel, Technology

How We Helped GetYourGuide See A 69% Increase in Conversions


Conversion rate increase


Launch year

The Problem: Low Referral Signups

Our client, GetYourGuide, came to us because they wanted to improve registrations for their supply partner referral program. 


You may know GetYourGuide as an experiences platform for travelers… 

But they also work with thousands of tour operators and SMBs globally to make it easy to book things to do online.


We worked with their internal B2B teams to tweak, test, and try to engage their complex, diverse stakeholders. 


The ultimate goal was to get their current suppliers to refer new ones.

And for those referred suppliers to sign up and join GetYourGuide.


Our Solution: Landing Page and Email Copy & Strategy

Strategic Guidance:

→ Advised GetYourGuide on new landing page and email structure


→ Gathered customer research and testimonials

→ Emphasized the outcomes and benefits of joining the referral program

→ Stood by to A/B test headlines and other elements



→ 2 landing pages

→ 2 emails

The Result: Conversion Rates Rose by Nearly 70%

Along with a few design tweaks, we helped GetYourGuide see a meaningful jump for this campaign and increase their referral signups.


From a 13-15% CR to 22% in a matter of weeks: an overall percentage increase rate of nearly 70%.

Interested in Improving your Campaign Conversions?


Laurel Leaf was everything you want in a copywriting partner. Besides absolutely nailing the brief, they set realistic deadlines and invested time in understanding the ask from the very beginning. We’ve already got more projects with their name on it.

~ Anna Cashman

Strategic Project Manager, GetYourGuide