You.com is an enterprise AI platform that gives organizations a secure, customizable way to deploy AI assistants. We partnered with them to create a comprehensive content strategy spanning messaging, sales enablement, thought leadership, and demand generation.
The challenge
You.com had built a powerful AI platform, but faced a challenge many AI companies know well: how do you differentiate in a crowded market dominated by OpenAI, Microsoft, and Google?
They needed to position themselves as the enterprise AI platform for security-conscious organizations—and then execute that positioning consistently across every touchpoint.
Partnering with Laurel Leaf
We became You.com's strategic content partner, handling everything from foundational messaging to ongoing content execution. This wasn't a one-off project—it was an extended engagement that touched every part of their go-to-market.
Messaging maps, battlecards, objection handling, competitor comparisons, and homepage FAQs
Sales pitch deck, industry slides, customer stories, and competitive positioning vs. OpenAI, Copilot, and Glean
15+ blog posts on AI governance, API development, enterprise AI adoption, and technical migration guides
E-guides, benchmark reports, AI governance kit, and conversion-optimized landing pages
Nurture sequences for gated content, API trial key onboarding, and LinkedIn ad campaigns
DPA, Maryville University, and NIH customer success stories
Sample work
Across the engagement we produced everything from gated reports and benchmark studies to thought leadership articles, sales decks, and customer case studies—all designed to move enterprise buyers through a long, high-consideration sales cycle.
The result
With consistent messaging across every channel, You.com established themselves as the enterprise AI platform for security-conscious organizations. The sales team had battlecards for every competitor. Marketing had a content library that addressed every stage of the funnel.
Most importantly, the messaging resonated. Enterprise buyers understood exactly why You.com was different—and why that difference mattered for their organization.
Let's talk about how we can help you create thought leadership content that addresses what prospects actually ask.
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