You.com is an enterprise AI platform that gives organizations a secure, customizable way to deploy AI assistants. We partnered with them to create a comprehensive content strategy spanning messaging, sales enablement, thought leadership, and demand generation.
30+
Deliverables
6
Content categories
3
Customer case studies
The challenge
You.com had built a powerful AI platform, but faced a challenge many AI companies know well: how do you differentiate in a crowded market dominated by OpenAI, Microsoft, and Google?
They needed to position themselves as the enterprise AI platform for security-conscious organizations—and then execute that positioning consistently across every touchpoint.
Partnering with Laurel Leaf
We became You.com's strategic content partner, handling everything from foundational messaging to ongoing content execution. This wasn't a one-off project—it was an extended engagement that touched every part of their go-to-market.
Messaging maps, battlecards, objection handling, competitor comparisons, and homepage FAQs
Sales pitch deck, industry slides, customer stories, and competitive positioning vs. OpenAI, Copilot, and Glean
15+ blog posts on AI governance, API development, enterprise AI adoption, and technical migration guides
E-guides, benchmark reports, AI governance kit, and conversion-optimized landing pages
Nurture sequences for gated content, API trial key onboarding, and LinkedIn ad campaigns
DPA, Maryville University, and NIH customer success stories
Sample work
We wrote thought leadership content that established You.com as experts in enterprise AI. Articles covered practical topics like AI ROI measurement, Web Search API evaluation criteria, and AI governance frameworks—content that addresses real questions enterprise buyers have.
The result
With consistent messaging across 30+ touchpoints, You.com established themselves as the enterprise AI platform for security-conscious organizations. The sales team had battlecards for every competitor. Marketing had a content library that addressed every stage of the funnel.
Most importantly, the messaging resonated. Enterprise buyers understood exactly why You.com was different—and why that difference mattered for their organization.
Let's talk about how we can help you create thought leadership content that addresses what prospects actually ask.
Let's talk