The Problem
Vanilla Steel had built an innovative platform for buying and selling steel—but their landing page wasn't converting. Visitors weren't understanding the value proposition quickly enough.
In the steel trading industry, trust is everything. Their page wasn't building that trust fast enough to get prospects to take the next step.
"Buy and sell steel effortlessly"
"Find the steel you need, when you need it"
Our Solution
We rebuilt their landing page messaging around what steel traders actually care about: finding the right steel, at the right price, without the usual friction.
The new messaging made the value proposition immediately clear—and built trust through social proof and clear communication of how the platform works.
The Result
The new landing page doubled Vanilla Steel's conversion rate. More visitors were signing up, and the quality of leads improved because they arrived with a clear understanding of the platform.
The messaging framework we developed has since been applied across their marketing—creating consistency that builds trust at every touchpoint.
Let's talk about how we can help you create landing pages that actually convert.
Let's Talk