Nxzen is a global energy and water consultancy working with governments, utilities, and critical-infrastructure providers worldwide. They approached Laurel Leaf to help reposition the business for its next chapter: moving from a traditional services company to a product-led, technology-driven partner with its own data and AI platform, EnzenIQ.
Before Laurel Leaf
The brand was known for engineering and advisory work but lacked recognition as an innovation leader. Messaging varied across global markets, creating confusion about the company's full capabilities.
Leadership needed a clear narrative to communicate the shift from a project-based model to a scalable, IP-driven one. Customers often viewed nxzen as a vendor rather than a long-term strategic partner.
This all needed to change. And that's where Laurel Leaf came in.
"I had just been brought on as nxzen's new Head of Marketing and tackling a project of this scale and complexity was an area I needed external support in. I chose to work with the Laurel Leaf team because I trusted their process and the expertise they demonstrated in bringing complex products and services to life."
— Sarah Newman, Head of Marketing at Nxzen
Partnering With Laurel Leaf
We worked with Nxzen to uncover what truly differentiated them—not just their technology, but the strategic value they bring to clients managing critical infrastructure.
Through deep positioning work and buyer research, we crafted messaging that positioned Nxzen as a strategic partner, not just a vendor. We regrouped their services by value rather than just making line items of services—helping prospects immediately understand the outcomes they could expect.
Every piece of content reinforced this new positioning, from the website to sales materials to the way the team talks about what they do.
"Laurel Leaf's message mapping process was exactly what we needed. It gave our leadership team clarity in our narrative and got the whole team aligned. I'm excited to see the effect it's going to have on our organization as a whole."
— Sarah Newman, Head of Marketing at Nxzen
After Laurel Leaf
The repositioning transformed how prospects perceived Nxzen. Instead of being compared on features and price, they're now invited to strategic conversations about the future of energy infrastructure.
Their content now speaks directly to the concerns of C-suite decision-makers, opening doors that were previously closed.
"The Laurel Leaf team stepped in and guided us through what could've been an incredibly complex and drawn out process. The entire experience was smooth and we've been proud to launch with our new messaging. We've got many more projects with Laurel Leaf's name on it."
— Sarah Newman, Head of Marketing at Nxzen
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