"We knew we needed to speak to a variety of stakeholders: Hospital directors, spine specialists, even the patients that would be using our product. Balancing that was a challenge we needed help with."
— Philippe Miller, Co-Founder at Momentum Health
Momentum Health is a 3D imaging and remote monitoring platform that gives clinicians AI-powered insights into patient posture, alignment, and function—helping them monitor spine conditions remotely, safely, and effectively while reducing the reliance on x-rays.
Before Laurel Leaf
Momentum Health's original messaging leaned heavily toward hospital directors—focusing on operational benefits and clinical workflows. But it was vague when it came to the people who would actually use the product: patients.
This is a common challenge with B2B2C products. The buyer isn't the end user, so messaging often over-indexes on decision-makers while under-emphasizing the value for the people it's ultimately designed to help.
"We knew we needed to speak to a variety of stakeholders: Hospital directors, spine specialists, even the patients that would be using our product. Balancing that was a challenge we needed help with."
— Philippe Miller, Co-Founder at Momentum Health
Partnering With Laurel Leaf
Philippe was referred to Laurel Leaf by a trusted partner. After seeing our previous work in the medtech and healthtech space, along with our clear process, he was fully onboard.
Our focus was making the language accessible enough to resonate with patients—the people who would actually benefit from safer, radiation-free monitoring—while still placing emphasis on the value for hospital directors and spine specialists. The result was messaging that spoke to everyone without diluting the core value proposition.
"I was referred to Laurel Leaf by a trusted partner of mine. After seeing their previous work in the medtech and healthtech space, along with their clear process, I was fully onboard."
— Philippe Miller, Co-Founder at Momentum Health
After Laurel Leaf
With unified messaging that speaks to all stakeholders, Momentum Health saw 2x engagement across their content. Sales conversations became easier because prospects arrived already understanding the value.
The content strategy now supports the complex buying process in healthcare, providing the right information to the right stakeholder at the right time.
"When our new website went live, I felt even more confident that this was going to land with our customers. Since we've launched, we've managed to broaden our user base to include the entire spine ecosystem, from large academic medical centers in both pediatrics and adults to physical therapists and patients."
— Philippe Miller, Co-Founder at Momentum Health
Let's talk about how we can help you create messaging that connects with all your stakeholders.
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