The Problem
GetYourGuide's Supplier Affiliate Program (SAP) was underperforming on referral signups. The content wasn't effectively communicating the value of partnering with GetYourGuide.
Potential suppliers weren't understanding what was in it for them, leading to low conversion rates on sign-up pages and missed partnership opportunities.
Our Solution
I started with Voice of Customer research to understand what actually motivates suppliers to join affiliate programs. The insights revealed messaging opportunities that weren't being leveraged.
Based on these insights, I developed a new content strategy and executed across key touchpoints, landing pages, emails, and supporting content, all aligned with what suppliers actually care about.
The Result
The new messaging and content strategy drove a 69% increase in referral signups, nearly double. More suppliers were signing up, and they arrived with better expectations of the partnership.
The VoC-driven approach meant the content wasn't just more persuasive, it attracted better-fit partners who were more likely to succeed in the program.
Let's talk about how VoC insights can transform your content and drive conversions.
Let's Talk