"Laurel Leaf came recommended to me by someone I knew. After our initial discovery call, I felt confident in their process and we got started pretty much immediately."
— Haroon, Autoblocks AI
Autoblocks is an AI testing platform that helps teams in highly-regulated industries thoroughly test their agents before launch, so they can ship with confidence rather than crossed fingers.
Before Laurel Leaf
Autoblocks AI had built powerful developer tools, but struggled to communicate their value in a crowded market. Their messaging was technical and feature-focused, failing to connect with the problems developers actually face.
Without a clear narrative, they were losing potential users who couldn't immediately understand why Autoblocks was different—or why they should care.
"Laurel Leaf came recommended to me by someone I knew. After our initial discovery call, I felt confident in their process and we got started pretty much immediately."
— Haroon, Autoblocks AI
Partnering With Laurel Leaf
We worked with Autoblocks to build their Minimum Viable Message (MVM)—a clear, compelling narrative that connects their technical capabilities to the real problems developers face.
Instead of leading with features, we crafted messaging that speaks to the fear every developer knows: shipping AI that fails in production. The new positioning made Autoblocks the obvious solution.
"Since working with Laurel Leaf, I've seen a measurable impact on my business. We're seeing steadily climbing conversion rates and pipeline coming in."
— Haroon, Autoblocks AI
After Laurel Leaf
With a message that resonates, Autoblocks saw their conversion rates climb 2-3x. Developers now immediately understand the value proposition and are motivated to try the product.
The new messaging carried through their entire funnel—from homepage to docs to sales conversations—creating a consistent narrative that builds trust at every touchpoint.
Let's talk about how we can help you craft a message that drives conversions.
Let's Talk