For years, SaaS marketers have approached content with a strict funnel mindset and chased traffic like it was the only KPI that mattered. The logic was more traffic = more people entering your funnel = more sales once you pushed them to buy. But that thinking doesn’t hold up anymore. Buyers don’t move neatly from…
Wendy’s is one of the most iconic brands on social media. They wrote the playbook on using humor, sarcasm, and cultural references to boost engagement online. Their voice is bold. It’s brash. It’s entertaining. It’s produced a steady stream of viral moments. But recently, that edge cut a little too deep. Some snarky comments aimed…
If you’re still wondering where positioning ends and brand messaging begins, or how to translate your strategy into content that actually connects — you’re not alone. In a world flooded with AI-generated content, standing out is more important than ever. With over 50% of marketers relying on AI for content creation, the risk of blending…
You shouldn’t be losing deals to teams with weaker products dressed up in better marketing.
We’ll help you tighten your message, get your teams rallying behind it, while driving awareness & demand across the organic channels that count the most.
© 2025 Laurel Leaf. All rights Reserved.
© 2025 Laurel Leaf.
All rights Reserved.
