Katy Perry floats inside a Blue Origin capsule in a blue flight suit, smiling and holding a daisy. A Wendy’s tweet overlay reads, “Can we send her back.”

How much sass can you use in SaaS? What Wendy’s can teach us about building a bold brand voice

ByCaitlin McCarthy

Wendy’s is one of the most iconic brands on social media. They wrote the playbook on using humor, sarcasm, and cultural references to boost engagement online. Their voice is bold. It’s brash. It’s entertaining. It’s produced a steady stream of viral moments. But recently, that edge cut a little too deep. Some snarky comments aimed…

people meeting with laptops led by woman at whiteboard

What Is a Messaging Framework? (+ How to Build One That Fuels Quality Content)

ByCaitlin McCarthy

If you’re still wondering where positioning ends and messaging begins, or how to translate your strategy into content that actually connects — you’re not alone. In a world flooded with AI-generated content, standing out is more important than ever. With over 50% of marketers relying on AI for content creation, the risk of blending in…