Manufacturing, Technology

How nxzen repositioned itself In the Energy & utilities Space

3 regions rolling out global messaging

2025

Launch year

Before Laurel Leaf: Complex solutions & services, no clear message

nxzen is a global energy and water consultancy working with governments, utilities, and critical-infrastructure providers worldwide. They approached Laurel Leaf to help reposition the business for its next chapter: moving from a traditional services company to a product-led, technology-driven partner with its own data and AI platform, EnzenIQ.

The brand was known for engineering and advisory work but lacked recognition as an innovation leader. Messaging varied across global markets, creating confusion about the company’s full capabilities. Leadership needed a clear narrative to communicate the shift from a project-based model to a scalable, IP-driven one. Customers often viewed nxzen as a vendor rather than a long-term strategic partner. This all needed to change. And that’s where Laurel Leaf came in.

“I had just been brought on as nxzen’s new Head of Marketing and tackling a project of this scale and complexity was an area I needed external support in. I chose to work with the Laurel Leaf team because I trusted their process and the expertise they demonstrated in bringing complex products and services to life.”

— Sarah Newman, Head of Marketing at nxzen

Partnering with Laurel Leaf: Positioning, messaging, and copy

We led Sarah and the nxzen leadership through our Message Mapping process.

While the team was initially skeptical of our ability to grasp the nuances of their industry, the leadership was soon impressed by how fast we got up to speed and the clarity we brought to their messaging in a field that’s as complex as theirs.

“Laurel Leaf’s message mapping process was exactly what we needed. It gave our leadership team clarity in our narrative and got the whole team aligned. I’m excited to see the effect it’s going to have on our organization as a whole.”

– Sarah Newman, Head of Marketing at nxzen

After Laurel Leaf: nxzen is seen as a strategic partner, not just vendor

Through our collaboration, nxzen was able to shift their perception in the market from being a vendor to a critical-infrastructure technology partner.

We developed a global messaging strategy that rolled out across three key regions, creating consistency while accounting for regional nuance. This work formed the foundation for nxzen’s broader rebrand, aligning the company around a clear, credible narrative and positioning it as a data- and AI-driven leader in resilient infrastructure.

“The Laurel Leaf team stepped in and guided us through what could’ve been an incredibly complex and drawn out process. The entire experience was smooth and we’ve been proud to launch with our new messaging. We’ve got many more projects with Laurel Leaf’s name on it.”

–Sarah Newman, Head of Marketing at nxzen

Want buyers to understand and trust your product faster?