Corporate Events, Private Events
How Twist Events Grew YoY Traffic by over 300% with Laurel Leaf
4x
Organic traffic increase
2024
Year since engagement
About Twist Events
Twist Events is a UK-based experiential and branded events agency known for turning ambitious ideas into unforgettable moments—from weddings and corporate events to private parties for the elite. With a creative-first mindset and an expanding client base, Twist needed marketing that matched their executional excellence.
Headquarters: United Kingdom
Industry: Events & Experiential Marketing
Team: Lean internal team led by Founder Tim Robinson
Services: Weddings, Corporate Events, Event Branding, Production Design, Staffing, Masterclasse
Before Laurel Leaf: No Time, No Team, No Consistency
Twist Events had big ideas and bold creative—but no internal marketing function to match.
They had:
A wealth of experiences and insights that weren’t being leveraged
New services launching without content support
A blog, email list, and social media presence sitting idle
No clear process, messaging, or team to drive marketing
Partnering with Laurel Leaf: Message-First, Execution-Always
What started out as a messaging and website copy refresh turned into a full-fledged, done-for-you content partnership. Over 12+ months, Laurel Leaf operated as their embedded team—turning brand insights into consistent, measurable content across every channel.
- SEO-backed blog strategy and execution
- Social content aligned to launches and seasonal themes
- Emails to nurture interest and announce services
- Landing pages to support growing service offerings
After Laurel Leaf: 3x organic sessions
In just one year, Twist Events’ organic content hasn’t just gone live—it’s performing.
+323% sessions (3.2x increase)
+296% organic users (3x increase)
+363% total engagement events (3.6x increase)
+9.4% events per session
Time on page stable despite 4x traffic growth
