Are your words costing you customers?
It’s not your product. It’s not your team. It’s your message.
Most startups are bleeding money on marketing that doesn’t convert. Why? They’re building their entire go-to-market strategy on assumptions instead of data – which leads to what we call Message Misfire.
What Message Misfire Looks Like - And Why It’s Costing You
Skyrocketing customer acquisition costs
Dwindling investor interest
Missed revenue targets
Stretched sales cycles
Confused prospects
Inconsistent campaigns
Stretched sales cycles
Confused prospects
Inconsistent campaigns
The Problem?
Most companies never get out of it. They’re rushing to meet deadlines, chasing the next funding round, or pushing for rapid growth. We call it The Visionary’s Curse—when ambition blinds you to what your customers actually need to hear. And you forget to do the very work necessary for growth.
Our Solution: Strategic Message Mapping
Stop losing deals to competitors that tell a better story. Transform how you communicate with customers through a framework that:
- Know why your customers buy—no more guessing or copying competitors
- Align your entire GTM team —from first touch to closed deal
- Create content that actually drives pipeline—because every piece is built on proven customer insights, not assumptions
- Attract, engage, and convert more prospects—by meeting them with the right message at the right time
This isn’t just about better copy. It’s about shorter sales cycles. Higher conversion rates. Lower customer acquisition costs. And a clear path to scaling.
Our 4-Step Process to Help You Win
Align – with your customers and with your internal teams
- Deep-dive customer surveys and/or interviews to reveal what actually drives buying decisions
- Internal team surveys that expose costly messaging gaps
- Voice-of-customer data that replaces guesswork with certainty
Stop losing deals because different teams tell different stories. Start converting more prospects because everyone speaks your customers’ language.
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Define your unique value proposition
Through high-impact workshops, we crystallize:
- Your unique market position
- Your competitive advantages
- Your true differentiators
Stop competing on features. Start winning on value. Watch your interest and closed deals rise as prospects immediately understand why you’re different.
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Create your Message Map
Your comprehensive Message Map becomes your GTM team's secret weapon:
- Customer persona deep-dives
- Problem-solution frameworks
- Value proposition blueprints
- Clear, compelling one-liners that capture attention
- Powerful elevator pitches that drive interest
Stop getting lost in files across your Notion, Drive, or SharePoint. Give your entire team one source of truth to turn to. Marketing creates content that converts. Sales closes deals faster. Customer success speaks the same language.
Go to Market
We translate your Message Map into hard-hitting sales and marketing content
- Data-driven, research-packed content
- Full integration with your teams
- Geared to drive users towards your desired action
Stop letting your GTM efforts go to waste. Make your sales and marketing assets your most powerful growth drivers.
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Want Real Results?
Vanilla Steel
2-3x conversion rate increase
Iodine
$3M+ in pipeline within 3 months of website launch
GetYourGuide
70% increase in conversions
Your Message. Your Stage. Your Growth.
Minimum Viable Message (3,500)
For early-stage teams who need to get to market quickly and test messaging—without investing in full-scale strategy.
- Discovery questionnaire
- Guided positioning workshop
- Mini-Message Map
- Fresh homepage copy
Perfect for early traction—ideal if you’re short on time or budget but still want clear, conversion-ready messaging to launch with confidence.
Estimated timeline: 2 weeks
Message Mapping (8,500)
For growing companies with traction or early funding, who want to unify their messaging across channels, sharpen positioning, and scale marketing with confidence.
- Up to 5 interviews with current customers
- Guided session to cover your positioning, market, value props, and brand
- Detailed, segment-specific, feature-specific, and channel-specific Message Map
- Up to 5 pages of conversion copy for your website
Go to market with clarity, consistency, and confidence. This is your full-stack messaging foundation—tailored to your audience, brand, and business goals.
Estimated timeline: 4 weeks
ICP Research & Message Mapping(12,500)
For teams ready to go deep and create repeatable playbooks for success—by testing assumptions, capturing real buyer insights, and aligning positioning with what actually resonates.
- 1:1 interviews with up to 15 target buyers (current customers, competitors’ customers, and closed/lost deals)
- Deep-dive insights into buyer goals, value drivers, decision journey, objections, and competitive differentiation
- Champion/buyer persona with motivations, pains, buying power, and fears
- Strategic positioning canvas and Message Map based on ICP insights
- Guided workshop to align on category, differentiation, value proof, and key ICP segment
- ICP validation & quantitative research add-ons available
Built for teams that want to go beyond guesswork—this package gives you real buyer insight and a clear path to positioning that converts.
Estimated timeline: 4-6 weeks
Beyond Your Message:
We Turn Your Message Map into copy and
Content that Serves your Business
From here, we seamlessly transition into ongoing writing services, providing optimized website copy, email campaigns, and sales materials—all tailored to your Message Map. With Laurel Leaf, your brand’s voice stays sharp, aligned, and results-driven.
At Laurel Leaf, we don’t sell templates or pre-made solutions.
Every business is unique, and your copy should be too. Here’s a look at our specialized services designed to address your most pressing challenges:
Content strategy and planning
No more content for the sake of it. Define the who, the what, the where, the when, the how, and the why of your content. So that when you post, your message actually resonates and drives the growth it’s supposed to.
Positioning, Messaging, and Content Updates
Make sure your marketing assets reflect your growth. We’ll guide you through messaging and positioning updates and reflect that in your sales & marketing content, so that you don’t have to worry about your assets or your organization being out of sync.
Social content & strategy
We provide full LinkedIn strategy and content so you can drive people to your website or product, connect with more prospects, and spark high-value connections.
SEO
When your website’s gone live, the best way to see if the message resonates is by driving traffic to it. We’ll provide you with comprehensive SEO services that don’t miss a beat – both from the technical and content perspective.
Copywriting, Editing, and Content Repurposing
As part of your content engine, we’ll execute on all your content needs, while you focus on what matters. We can create emails, ads, SOPs, whatever you need, we got you—whether that’s writing, editing, or repurposing.
Sales collateral
Attracting a lead is one thing. Converting them is another. Our sales enablement content will give you everything you need to close high-interest prospects, from case studies and one pagers to in-depth white papers.
Our Commitment: Results That Speak
We’re relentless in making sure you’re satisfied 100% with messaging that connects and converts. If your results don’t meet expectations, we double down with additional effort and resources until they do—at no extra cost.
We prioritize outcomes over deliverables. Not cookie-cutter solutions. Every word is written with the sole aim of delivering results.
Stop pushing features. Start telling a story that makes customers feel like they’re winning
Book your Message Mapping strategy call today. In just 30 minutes, you’ll:
- Get a quick assessment of where your current messaging might be leaking revenue
- Learn how Message Mapping could align your GTM team and shorten your sales cycles
- See if we're the right partner to help you scale through strategic messaging
