Travel, Technology

How We Helped GetYourGuide See Email Open rates of 53.56%


Average Open Rates


Launch year

The Problem: No email engagement

Our client, GetYourGuide, came to when launching their first email campaign for their supplier partners.


You may know GetYourGuide as an experiences platform for travelers… 

But they also work with thousands of tour operators and SMBs globally to make it easy to book things to do online.


We worked with their internal B2B teams to tweak, test, and try to engage their complex, diverse stakeholders. The goal? To Increase traffic and registrations.

Our Solution: ABM/email copy

Research & Copywriting

→ Extensively researched each specific customer segment within supplier partner nework


→ Following ABM best practices, we wrote specific emails with custom messaging for each segment


→ 18 emails

The Results

The results of the email campaign are as follows:

  • 53.56% Average open rates
  • 5.7% Average CTR
  • 0.61% Average unsubscribe rate

The campaign also resulted in a significant lift in feature adoption by the targey audience.

    Interested in Improving your Email Campaigns?


    Laurel Leaf was everything you want in a copywriting partner. Besides absolutely nailing the brief, they set realistic deadlines and invested time in understanding the ask from the very beginning. We’ve already got more projects with their name on it.

    ~ Anna Cashman

    Strategic Project Manager, GetYourGuide