400+
new users
2025
Launch year
A Public Beta Launch that needed a story
Dragonfly is an AI-powered tech companion that helps businesses choose the right software solution. When the team approached us, they were already working with a team of designers and developers to bring their product to life on a new website. The only thing that was missing was the right story.
“Before Laurel Leaf, we were having trouble articulating our story on our website. We needed users to understand exactly what problem our product solved, how, and who for.”
— Sean King, Co-Founder at Dragonfly
Partnering with Laurel Leaf: Positioning, messaging, and copy
We led Dragonfly through our Message Mapping process. We hosted workshops to distill their positioning & messaging onto a messaging canvas, and then wrote website copy that would show the product off in the right light.
“The whole process went incredibly smooth. From our first workshop with the Laurel Leaf team, we felt that we were in good hands. And the copy came together in a way that would resonate with customers and feel aligned with our team’s vision.”
– Sean King, Co-Founder at Dragonfly
After Laurel Leaf: 400+ New users
When Dragonfly went live with their public beta launch, they drove people to the website immediately. The Dragonfly team had already been quite active on their social pages, which already gave them a leg up. And when the announcement went live, they were able to get 400+ new signups in just a little under 6 weeks.
“If you’re looking for a team that understands your product quickly and can do it justice, look no further than the Laurel Leaf team..”
–Sean King, Co-Founder at Dragonfly
