"Before Laurel Leaf, we were having trouble articulating our story on our website. We needed users to understand exactly what problem our product solved, how, and who for."
— Sean King, Co-Founder at Dragonfly
Dragonfly is an AI-powered software discovery platform for scale-ups and tech-driven teams that want to find, evaluate, and implement the right tools in minutes instead of months.
Before Laurel Leaf
When the Dragonfly team approached us, they were already working with designers and developers to bring their product to life on a new website. The visuals were coming together. The product was ready. But the story wasn't.
They needed messaging that would make users instantly understand the problem Dragonfly solved, how it worked, and who it was for.
"Before Laurel Leaf, we were having trouble articulating our story on our website. We needed users to understand exactly what problem our product solved, how, and who for."
— Sean King, Co-Founder at Dragonfly
Partnering With Laurel Leaf
We led Dragonfly through our Message Mapping process. We hosted workshops to distill their positioning & messaging onto a messaging canvas, and then wrote website copy that would show the product off in the right light.
"The whole process went incredibly smooth. From our first workshop with the Laurel Leaf team, we felt that we were in good hands. And the copy came together in a way that would resonate with customers and feel aligned with our team's vision."
— Sean King, Co-Founder at Dragonfly
After Laurel Leaf
When Dragonfly went live with their public beta launch, they drove people to the website immediately. The Dragonfly team had already been quite active on their social pages, which already gave them a leg up.
And when the announcement went live, they were able to get 400+ new signups in just a little under 6 weeks.
"If you're looking for a team that understands your product quickly and can do it justice, look no further than the Laurel Leaf team."
— Sean King, Co-Founder at Dragonfly
Let's talk about how we can help you craft a story that resonates with your audience.
Let's Talk