Sample work
Content samples
Each post makes one point a cultivator can repeat to their team, and links it back to what Aroya's data makes possible.
Aroya (by Addium) helps cannabis cultivators see what's happening in the root zone in real time. Its LinkedIn company page needed a clear point of view and a steady rhythm of posts. The new content went out in October 2026, and monthly impressions went from under 2,000 to over 13,000.
The challenge
Aroya's product is sensors, data, and alerts for cultivation teams. It's powerful, but it's not an easy thing to explain in a feed. For most of the year, the company page's reach sat between roughly 1,000 and 4,000 impressions a month.
Growers are busy, practical, and skeptical of software that doesn't pay for itself. To earn their attention, the page had to talk about their problems (margins, crop timing, what's going on in the room) before it talked about the product.
Working with Defne
Every post starts from something a cultivator already cares about: shrinking profit per pound, how fast a flowering room turns over, what separates high-margin operators from the rest. The product shows up as the answer, not the opener.
Posts follow a few repeatable formats: a contrast story, a single surprising stat, and a short list of takeaways. Pairing them with on-brand graphics makes the page recognisable and easy to keep up.
Topics, post formats, and cadence built around the problems cultivators and operators care about
Posts that turn technical product benefits into plain-language points of view on margin, yield, and visibility
Headlines and data callouts for the branded visuals that accompany the posts
The look and feel of the visuals: layouts, hierarchy, and a consistent on-brand style across every post
Sample work
Each post makes one point a cultivator can repeat to their team, and links it back to what Aroya's data makes possible.
The result
Monthly impressions on the company page went from under 2,000 September to more than 13,000 in October, the month the new content went out. Clicks followed the same curve, from under 50 to around 500.
7x
monthly impressions in the first month after the content went out in October
13k+
impressions in October, up from under 2k in September
~500
organic clicks in October, up from under 50 in September
Source: LinkedIn page analytics. Organic reach only; the sponsored line isn't included in these figures.
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