Manufacturing, Technology
How We Helped Autoblocks AI Drive Conversions with a Message That Resonates
2-3x
Conversion rate increase
2025
Launch year
Before Laurel Leaf: No Clear Narrative
Autoblocks had an incredible product, but their messaging wasn’t landing. They struggled to explain their value to product teams, which led to confusion in sales calls and a homepage page that was losing out on leads.
“My customers told me that they didn’t see our product reflected on our homepage. And I knew that I needed to change if we wanted to continue growing.”
— Haroon Choudery, Founder at Autoblocks AI
Partnering with Laurel Leaf: Building the MVM
We led Autoblocks through our Minimum Viable Message (MVM) process: a positioning & messaging workshop, competitor analysis, value prop refinement, and fresh homepage copy. Together, we distilled their positioning into a sharp, testable narrative that clarified their POV and what Autoblocks helped solve.
“Laurel Leaf came recommended to me by someone I knew. After our initial discovery call, I felt confident in their process and we got started pretty much immediately.”
– Haroon Choudery, Founder at Auotoblocks AI
After Laurel Leaf: A clear Message, and Climbing Conversions
With the MVM in place, Autoblocks has a messaging foundation they’re using for their website— and can use across their pitch decks, outbound, and ad campaigns. Their team now communicates consistently with confidence about what makes them different.
“Since working with Laurel Leaf, I’ve seen a measurable impact on my business. We’re seeing steadily climbing conversion rates and pipeling coming in.”
–Haroon Choudery, Founder at Autoblocks AI
