About me

Copywriter. Strategist.
Both.

I'm a copywriter with 10+ years of experience who also helps with positioning, messaging, and verbal identity. Strategy and copy, under one roof.

The story

10+ years of turning complex ideas into words that work

After working in-house at Google, Viacom, and Fortune Magazine, I launched my career as a copywriter. While I helped companies bring their story to life, I kept noticing the same gap: they needed help figuring out what that story needed to be in the first place.

So I built that capability too. Today I work with organisations not just as a copy partner, but as a thought partner — helping them connect with the right customers through sharper positioning, clearer messaging, and copy that actually reflects the quality of their product.

Let's chat
Defne Gencler
Defne Gencler

A bit about me

I've been translating across cultures my entire life.

I grew up with Turkish descent in the Netherlands. I've lived in California and New York, and now back to the Netherlands again. I've been to public schools and private ones. Corporate, startup, and artistic environments. People with very different values and beliefs.

All of it taught me how to read a room — and a market. Understanding what makes a product different, and finding the narrative that makes the right person lean in. That's what I do every day, and I feel privileged to do it.

  • —Understanding the nuances of a new industry or market
  • —Spotting what makes a product different from everything else out there
  • —Bringing that to life in a narrative the right person will understand

Who I work with

B2B and B2C, across industries

I've worked across B2B SaaS, AI, and agencies, as well as B2C consumer brands. The common thread: complex ideas that need to land clearly.

B2B

You.com Dragonfly ProfitMill ScalixAI Autoblocks 11x

B2C

Rituals Joe & The Juice Interrail

Ready to work together?

Let's talk about what you need — whether it's a messaging overhaul, a new website, or copy that finally does your product justice.

Let's talk See my services