About me

A high-level thinker with a get sh*t done mindset

I’m the person you call when you know your product is great but need to get the story out there. I’ll help you find that story and I'll stick around to make sure it shows up everywhere it needs to.

The story

10+ years of making technical products sound... kinda cool??

After working in-house at Google, Viacom, and Fortune, I went independent as a copywriter. But I kept noticing the same gap: companies were throwing money at tactics without a real story.

Then I noticed the next gap. Even with the right story, it wasn’t reaching the right people, or turning visitors into customers. So I started connecting the dots between positioning, website messaging, and LinkedIn content.

Today, I work with B2B companies to get their positioning right, make sure it’s reflected on the website, and reaches their prospects on LinkedIn.

Let's chat
Defne Gencler
Defne Gencler

A bit about me

I've been translating across cultures my entire life.

I grew up with Turkish descent in the Netherlands. I've lived in California and New York, and now back to the Netherlands again. I've been to public schools and private ones. Corporate, startup, and artistic environments. People with very different values and beliefs.

All of it taught me how to read a room. And a market. I can figure out what makes a product different, and find the narrative that makes the right person lean in. That's what I do every day, and I feel privileged to do it.

  • ·Understanding the nuances of a new industry or market
  • ·Spotting what makes a product different from everything else out there
  • ·Bringing that to life in a narrative the right person will understand

Who I work with

B2B and B2C, across industries

I've worked across B2B SaaS, AI, and professional services, as well as B2C consumer brands. The common thread: ideas that need hard-hitting stories.

B2B

You.com Dragonfly ProfitMill ScalixAI Autoblocks 11x

B2C

Rituals Joe & The Juice Interrail Le Pain Quotidien

Ready to work together?

Tell me what’s on your plate: a story that needs sharpening, a website that isn’t converting, or a content/marketing strategy with no one owning it. We’ll figure out the right fit together.

Let's talk See my services