About me
I’m Defne Gencler, a copywriter and strategist who works with B2B tech companies and startups on their positioning and messaging, and bring it to life on their website and LinkedIn.
The story
I’m the person you call when you have a great product, but you don’t have the right story for it.
I’ll work with you to find that story, make sure it shows up clearly on your website, and then take it to your prospects on LinkedIn. One person, one thread, from positioning to pipeline, so the story you tell is the story they hear.
Let's chat
A bit about me
I grew up with Turkish descent in the Netherlands. I've lived in California and New York, and now back to the Netherlands again. I've been to public schools and private ones. Corporate, startup, and artistic environments. People with very different values and beliefs.
All of it taught me how to read a room. And a market. I can figure out what makes a product different, and find the narrative that makes the right person lean in. That's what I do every day, and I feel privileged to do it.
Who I work with
I've worked across B2B SaaS, AI, and professional services, as well as B2C consumer brands. The common thread: ideas that need hard-hitting stories.
B2B
B2C
Tell me what’s on your plate: a story that needs sharpening, a website that isn’t converting, or a content/marketing strategy with no one owning it. We’ll figure out the right fit together.