2x
Conversion rate increase
2025
Launch year
Before Laurel Leaf: conflicting stakeholder priorities
Momentum Health’s team knew they had an innovative product that would change the game for spine care. But their messaging didn’t capture it.
“We knew we needed to speak to a variety of stakeholders: Hospital directors, spine specialists, even the patients that would be using our product. Balancing that was a challenge we needed help with.”
– Philippe Miller, Co-Founder at Momentum Health
Partnering with Laurel Leaf: Building the MVM
Through a collaborative series of workshops, we built a Message Map that codified Momentum Health’s jobs-to-be-done, pain points, and value props in a way that would resonate with each audience. We translated this into clear messaging for their new website that balanced the technical specs and how that made a real-world impact.
“I was referred to Laurel Leaf by a trusted partner of mine. After seeing their previous work in the medtech and healthtech space, along with their clear process, I was fully onboard.”
– Philippe Miller, Co-Founder at Momentum Health
After Laurel Leaf: a message that resonates with everyone
Momentum Health now has one consistent message that resonates with multiple segments, but remains anchored in the same core narrative. Their website speaks directly to the people they serve, while their leadership team uses the framework to align marketing, sales, and clinical communications.
“When our new website went live, I felt even more confident that this was going to land with our customers. Since we’ve launched, we’ve managed to broaden our user based to include the entire spine ecosystem, from large academic medical centers in both pediatrics and adults to physical therapists and patients.”
– Philippe Miller, Co-Founder at Momentum Health
