HR, Compliance, SaaS

How WorkFlex 3x'd their company growth and 2x'd their customer base

3x

Company growth

2023

Launch year

The Problem: A Website That Wasn't Performing

Our client, WorkFlex, an HR and compliance-tech SaaS company, approached us because they wanted to upgrade their website. Not just from a design standpoint, but from a positioning, messaging, and content perspective too.

Initially, they hesitated about collaborating with a messaging and content partner until we told them this:

Your message and copy have 2x the impact on your conversions than design. And that if you don’t hire seasoned experts to do it, you stand to lose out on potential revenue, trust, and relationships. Upon learning this, they were onboard.

Our Solution: Positioning & Website Copy

Positioning and Messaging Strategy:

→ Leveraged ICP research to understand how WorkFlex’s main offer and positioning resonated

→ Delivered a messaging strategy and framework for the website that would stress the urgency of their clients’ problem and guide them to take action

→ Showcase WorkFlex’s value propositions to address their clients’ challenges

Deliverables:

→ Positioning and Messaging Strategy

→ Website Sitemap

→ Website Copy

The Result: 2x the leads, 3x Company Growth

Our work with WorkFlex made a big impact.

With a website that reflected the quality of their product and other marketing efforts—like incredible Founder and employee led LinkedIn content—they no longer had to worry about the one thing that 95% of startups worry about:

Turning website visitors into potential customers. And generating ROI from their marketing motions.

In a matter of just a year, WorkFlex has tripled their company size, going from 20-60 employees. And they boast double the leads and customers since they initially approached us.

Looking for a Website that puts your company’s growth first?

 5/5

Laurel Leaf has been a great partner for us to turn to for our copywriting needs. They wrote our website with care and professionalism, and we’ve been proud to have it support our marketing campaigns and promotional efforts. Since our collaboration, our company has seen major growth, whether that’s tripling our company size or doubling our leads and customers. Our website has been one of many ways we’ve been able to communicate our value and we’ll continue to leverage Laurel Leaf’s expertise as we continue on our path.