Content strategy & execution

A comprehensive content partnership spanning messaging, sales enablement, thought leadership, and demand generation for enterprise AI.

The engagement

Building enterprise credibility through strategic content

You.com partnered with us for an extended content strategy engagement spanning messaging, sales enablement, thought leadership, and demand generation. We helped position You.com as the enterprise AI platform for security-conscious organizations, then executed that positioning across every content touchpoint.

30+

Deliverables

6

Content categories

3

Case studies

Scope of work

Messaging & positioning

Messaging maps, battlecards, objection handling, competitor comparisons, and homepage FAQs

Sales enablement

Sales pitch deck, industry slides, customer stories, and competitive positioning vs. OpenAI, Copilot, and Glean

Thought leadership & SEO content

15+ blog posts on AI governance, API development, enterprise AI adoption, and technical migration guides

Gated content & landing pages

E-guides, benchmark reports, AI governance kit, and conversion-optimized landing pages

Email campaigns

Nurture sequences for gated content, API trial key onboarding, and LinkedIn ad campaigns

Case studies

DPA, Maryville University, and NIH customer success stories

The following pages show representative samples from this engagement.

Sample: Report landing page

2025 API Benchmark Report

A gated landing page for You.com's flagship benchmark report comparing leading search APIs across accuracy, freshness, latency, and cost. The copy leads with the strategic framing, why API choice matters for AI agents, then uses concrete proof points to drive downloads from enterprise technical buyers.

Sample: Email

Are your AI agents built on the right Search API?

A demand generation email promoting the benchmark report. The subject line leads with a question that challenges assumptions, driving opens from developers and AI teams. The body frames the report as a decision-making tool, not just a data read, and uses the book cover visual to anchor the CTA.

Sample: LinkedIn post (CEO ghostwriting)

You.com handles over 1 billion API calls per month

A LinkedIn post written for You.com's CEO Richard Socher, turning the benchmark report's findings into a direct, data-driven narrative. The post opens with a bold claim, backs it with three benchmark results, and closes by connecting the data to a bigger market shift, the agentic era.

Need content that converts enterprise buyers?

We help B2B SaaS and AI companies create thought leadership content that addresses what prospects actually ask.

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