Case study
Content strategy & execution
A comprehensive content partnership spanning messaging, sales enablement, thought leadership, and demand generation for enterprise AI.
01
Building enterprise credibility through strategic content
You.com partnered with us for an extended content strategy engagement spanning messaging, sales enablement, thought leadership, and demand generation. We helped position You.com as the enterprise AI platform for security-conscious organizations—then executed that positioning across every content touchpoint.
Scope of work
Messaging & positioning
Messaging maps, battlecards, objection handling, competitor comparisons, and homepage FAQs
Sales enablement
Sales pitch deck, industry slides, customer stories, and competitive positioning vs. OpenAI, Copilot, and Glean
Thought leadership & SEO content
15+ blog posts on AI governance, API development, enterprise AI adoption, and technical migration guides
Gated content & landing pages
E-guides, benchmark reports, AI governance kit, and conversion-optimized landing pages
Email campaigns
Nurture sequences for gated content, API trial key onboarding, and LinkedIn ad campaigns
Case studies
DPA, Maryville University, and NIH customer success stories
The following pages show representative samples from this engagement.
02
An enterprise guide to AI ROI measurement
Enterprise buyers need to justify AI investments to boards and executives. This comprehensive guide provides a framework for measuring ROI across three key dimensions: cost savings, revenue growth, and risk reduction. We developed custom metrics tables with definitions and calculation formulas—practical tools readers can apply immediately.
Efficiency & productivity metrics
Revenue & growth metrics
Risk reduction metrics
ROI calculation formulas
03
7 things enterprises need in a Web Search API
Technical buyers evaluating search APIs need guidance on what actually matters for AI applications. This article establishes You.com as a thought leader by educating the market on seven essential criteria: real-time data, citation transparency, enterprise security, scalability, developer experience, performance, and integration flexibility. Each section subtly positions You.com's capabilities without overt product pitching.
The 7 elements covered
04
Shadow AI guide promotion
A lead generation email campaign promoting You.com's Shadow AI Guide—a resource for CIOs concerned about employees using unsanctioned AI tools. The campaign leads with a compelling statistic (46% of employees admit to uploading sensitive data to public AI tools) and clearly communicates the value of the downloadable guide.
Need content that converts enterprise buyers?
We help B2B SaaS and AI companies create thought leadership content that addresses what prospects actually ask.