Travel, Technology

How we Helped GetYourGuide Increase Conversion rates by up to 70%


Conversion rate increase


Launch year

GetYourGuide was sruggling with Low conversion rates

Our client, GetYourGuide, came to us because they wanted to improve registrations for their supply partner referral program. 


You may know GetYourGuide as an experiences platform for travelers… 

But they also work with thousands of tour operators and SMBs globally to make it easy to book things to do online.


We worked with their internal B2B teams to tweak, test, and try to engage their complex, diverse stakeholders. 

The ultimate goal was to get their current suppliers to refer new ones.

And for those referred suppliers to sign up and join GetYourGuide.



What did we do

Strategic guidance:


→ Gathered customer research and testimonials

→ Advised GetYourGuide on new landing page structure

→ Emphasized the outcomes and benefits of joining the referral program

→ Stood by to A/B test headlines and other elements


The deliverables:

Conversion Rates Rose From 13-15% to 22%

Along with a few design tweaks, we helped GetYourGuide see a meaningful jump for this campaign.


From a 13-15% CR to 22% in a matter of weeks: an overall percentage increase rate of nearly 70%.


Interested in increasing your conversion rates? Get in touch and we can come up with a gameplan. 

Interested in Improving your campaign Performance?

Discuss your Project.


Laurel Leaf was everything you want in a copywriting partner. Besides absolutely nailing the brief, they set realistic deadlines and invested time in understanding the ask from the very beginning. We’ve already got more projects with their name on it.

~ Anna Cashman

Strategic Project Manager