Laurel Leaf | Process

The Drive Methodology

01

Define your ideal customer

Identify additional industries and segments

02

Research

Create custom survey to gain ICP insights
Demographics and psychographics

03

Integrate the findings

Uncover key storylines
Cross-analyze the results

04

Visualize the steps

Create content production roadmap
Align on timeline, calendar

05

Embark on your content journey

Kickoff content production and drive demand