Laurel Leaf | Process

The Drive Methodology

01 Define your ideal customer

Identify additional industries and segments

02 Research

Create custom survey to gain ICP insights
Demographics and psychographics

03 Integrate the findings

Uncover key storylines
Cross-analyze the results

04 Visualize the steps

Create content production roadmap
Align on timeline, calendar

05 Embark on your content journey

Kickoff content production and drive demand

Ready to put an end to messaging misfire?

Contact us today if you’re done with low-impact, high-fluff content – and you’re ready to resonate with your best-fit customers while closing the contracts you deserve.