Healthcare, Technology

How Iodine Software’s Website Refresh Drove Over $3M in Pipeline Within 2 Months

$3M+

Pipeline driven

2024

Launch year

The Problem: A website that needed updates, content that leaned too technical

Iodine Software, a leader in AI-powered healthcare solutions, had an innovative product—but their website wasn’t doing it justice.

❌ Complex, overly-technical messaging made it difficult for prospects to quickly understand their value.
❌ Run-on sentences and outdated copy created friction in the buyer journey.
❌ A lack of clarity in their positioning meant potential customers weren’t converting as effectively as they could.

They needed a website that clearly communicated why Iodine Software matters—without forcing visitors to decode dense, technical language.

We teamed up with health-tech and healthcare design agency, Atomic Health, to give their entire website a revamp, from both a design and messaging perspective.

Our Solution: Message Mapping

We used our Message Mapping Process to develop a website that would engage, educate, and convert the right prospects.

🔹 Clarified their positioning and messaging → We distilled their core value proposition into clear, compelling messaging that spoke directly to their ICP.

🔹 Reworked website copy → Every headline, section, and CTA was rewritten to communicate value, streamline the message, and improve readability.

🔹 Aligned messaging to buyers → We structured the content to guide healthcare leaders through the decision-making process with ease.

Deliverables included:

Messaging Strategy
Website copy

The Result: Over $3M in pipeline in 2 months

$3M+ in new pipeline → Within just 2 months of launch, the new website has driven over $3 million in potential deals.
More effective website conversions → Streamlined copy removed friction, making it easier for the right buyers to take action.
Faster buyer engagement → Prospects immediately understood Iodine Software’s value, leading to higher-quality conversations.

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